Sr. Director, Patient Marketing (DTC Media & Engagement)

* Own the DTC strategy driving patient acquisition, education, and activation at scale* Lead long-range planning for patient marketing for the Ingrezza brand, including brand-level prioritization, investment allocation, and ROI optimization* Serve as the senior subject matter expert in DTC marketing, including Linear TV, CTV/Streaming, and digital performance media* Partner with Omnichannel team to translate business objectives into integrated, omnichannel patient journeys across awareness, consideration, and conversion* Serve as a trusted advisor to senior leadership, influencing key business and investment decisions, shaping brand and commercialization strategy through patient-centric insights and DTC performance data* Serve as a key member of the Brand Leadership Team, influencing brand and cross-functional strategy by embedding patient-centric, data-driven DTC insights into commercialization planning* Partner with Market Access, Sales, Medical, Legal, and Regulatory teams to ensure aligned and compliant execution* Serve as the DTC lead on promotional review committees, ensuring adherence to all regulatory standards* Collaborate with advocacy groups and patient communities to strengthen engagement strategies* Represent Neurocrine externally, as appropriate, in DTC marketing, media, and patient engagement forums to build thought leadership and bring forward industry best practices* **Team & Agency Leadership*** Lead and develop a high-performing patient marketing team, including 3 direct reports (Associate Director, Senior Manager, and one additional role to be defined), while continuing to evolve team structure to support DTC growth* Oversee external agencies across media, creative, production, and analytics* Establish clear governance models, performance expectations, and accountability across partners* Foster a culture of innovation, agility, and continuous improvement* Provide leadership through both direct reports and agency partners, establishing clear accountability, development, and performance standards* BS/BA degree in scientific or business discipline and 18+ years of experience in Marketing, with significant focus on DTC or consumer Marketing in regulated industries (pharma preferred but not required) including 7+ years of senior leadership experience managing teams and large-scale agency relationships. Experience leading integrated campaigns across TV and digital channels at national scale. OR* Master's or MBA degree preferred and 15+ years of related experience OR* PhD and 10+ years of related experience and extensive previous managerial experiences also required* Recognized leader in DTC marketing with deep expertise in large-scale media investment, particularly TV and omnichannel ecosystems* Proven track record managing $100M+ media budgets with measurable business impact* Extensive experience leading national TV media buying and integrated campaign execution* Strong understanding of creative development and production processes for DTC campaigns* Expertise in:* Linear TV and CTV/OTT ecosystems* Digital performance marketing (search, programmatic, social)* Media planning, buying, and optimization* Marketing analytics, attribution, and ROI measurement* Ability to synthesize complex data into actionable strategies* Strong commercial acumen and ability to link marketing investment to business outcomes
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