Mitchell, Williams, Selig, Gates & Woodyard, P.L.L.C. is hiring: Marketing and P

About Mitchell Williams

Mitchell, Williams, Selig, Gates & Woodyard, P.L.L.C. is a corporate law firm built on integrity and trust, backed by a responsive team of attorneys and legal support staff. With offices in Little Rock, Rogers and Jonesboro, Arkansas and Austin, Texas, our attorneys and legal support staff work together across the Firm, leveraging deep resources and experience to deliver exceptional service to our valued clients.

Description

Our firm values define who we are. Since our founding in 1954, our Firm remains strongly rooted in the values and tradition of excellence established by H. Maurice Mitchell. Our attorneys and staff uphold these values by developing deep relationships with our clients and the communities we serve. We focus on delivering exceptional legal service to our clients, which is supported by our positive and collaborative culture. We are committed to fostering an inclusive culture and creating a sense of belonging and empowerment where our colleagues can have thriving and fulfilling careers.

Position Overview

Mitchell Williams seeks a dynamic, hands‑on Director of Marketing and Public Relations to lead the Firm’s marketing, communications, and public relations efforts. This position drives brand visibility, client acquisition, and business growth through strategic marketing initiatives. The Director reports to the Firm’s Chief Administrative Officer and collaborates closely with attorneys, practice group chairs, and Firm leadership. This is a highly visible, action‑oriented role requiring both strategic vision and the experience to execute the vision.

Duties And Responsibilities

Develop, implement, and evaluate strategic marketing initiatives, including paid, earned, shared, and owned communication channels in support of the Firm’s strategic goals, objectives, and practice areas. Define clear objectives, key performance indicators (KPIs), and metrics to measure the efficacy of marketing initiatives, reporting regularly to Firm leadership on progress and achievements. Develop and administer annual marketing and charitable budgets. Evaluate new and existing Firm sponsorships and marketing expenditures for return on investment. Manage contracted agencies and vendors, supervising their scope of work and delivery of services within budget.

Manage and enhance Firm brand recognition through targeted marketing campaigns, thought leadership initiatives, and public relations efforts, ensuring consistency in messaging, visual assets, and brand guidelines across all channels. Develop and implement earned media strategies, encourage attorneys to write articles for media, connect reporters with attorneys, pitch story ideas and sponsored content placements. Serve as point of contact for media inquiries, coordinate interviews, conduct interview preparation and research. Monitor and protect the Firm’s reputation, proactively addressing issues and reporting challenges. Assist leadership with crisis communication plans.

Oversee the Firm’s digital marketing strategy and best practices, including website management, SEO, and social media marketing. Monitor and analyze digital analytics for trends and opportunities. Create and implement integrated content marketing strategies including blog content, content repurposing, email marketing, video production, and digital channel distribution to maximize reach and engagement. Oversee website content such as attorney bios and practice area descriptions; liaise with web‑design vendors.

Collaborate with the Chief Administrative Officer, practice group chairs, and attorney teams to assess practices, identify practice teams, define services, and develop value propositions that inform clients of legal service capabilities. Work with attorneys on business development strategies including speaking engagements, writing opportunities, seminars, and proposals. Counsel attorneys on individual marketing plans, bios, LinkedIn strategies, cross‑servicing, skills development, and proposals. Follow up to ensure implementation of marketing plans and provide training to enhance attorneys’ marketing skills.

Oversee Firm events, seminars, webinars, and sponsorships to foster client engagement, generate leads, and enhance visibility. Prepare attorney CLEs and speaking opportunities. Evaluate sponsorships for ROI and alignment with strategy.

Conduct market research and competitive analysis to identify business opportunities, industry trends, cross‑service opportunities, and target audiences. Track client retention, new business development, and cross‑selling opportunities. Provide external market intelligence on competitors, industry developments, and client trends.

Manage all Firm submissions for rankings, awards, and recognition programs such as Chambers USA, Best Lawyers, Best Law Firms, Super Lawyers, and Benchmark Litigation.

Lead the selection, implementation, and ongoing maintenance of the Firm’s CRM system. Ensure data quality through policies and procedures for data integrity. Promote CRM as a business development and practice management tool, providing training and coaching for attorneys and staff.

Actively participate in professional marketing networks. Represent the Firm in professional and community organizations to enhance visibility.

Lead and mentor the marketing team, providing guidance, coaching, evaluation, and opportunities for performance enhancement. Maintain confidentiality of sensitive information and adhere to ethical standards, demonstrating commitment to the Firm’s values and culture. Perform other duties as required.

Qualifications

• Bachelor’s degree in marketing, communication, business administration, or related field; advanced degree preferred. APR (Accredited in Public Relations) certification preferred.


• Minimum of eight to ten years of experience in marketing leadership roles. Experience within a law firm or professional services environment preferred.


• Proven record of accomplishment in managing a marketing and business development department, developing and implementing successful marketing strategies and campaigns that drive business results.


• Strong project management skills, with the ability to manage multiple priorities and deadlines in a fast‑paced environment.


• Excellent written and verbal communication skills, with attention to detail and a focus on quality. Strong writing skills, as demonstrated by acceptable writing samples.


• Proficient in Microsoft Office Suite (including PowerPoint) and digital marketing tools and platforms, including website CMS, email marketing software, social media management tools, and analytics platforms.


• Strong interpersonal communication skills. Strong client service focus with the ability to establish immediate credibility and rapport with attorneys.


• Tremendous enthusiasm. Must be a self‑starter. Maturity, confidence, high energy, and a positive attitude.


• Hands‑on approach; willing to roll up the sleeves to get the job done. Proactive, resourceful, and able to provide creative ideas.


• Supervisory and personnel management experience with good mentoring skills.


• Analytical abilities and experience in managing outside support resources.


• Ability to handle highly sensitive and confidential information in a professional manner.


• Professional demeanor and ability to interact effectively with clients and colleagues in a respectful, inclusive, and diverse environment.


• Strong time management and prioritization skills. Ability to work independently with limited required direction and guidance on simultaneous complex projects.


• Must meet all local health regulations, pass post‑offer drug test, and pass post‑employment physical exam, if required.


• Must be capable of performing the essential job functions of this job, with or without reasonable accommodations.

Benefits

• Competitive salary commensurate with experience.


• Generous employer contributions to benefits.


• Insurance benefits include health, dental, vision, short‑term disability, long‑term disability, health savings account (HSA) and many other insurance options.


• Retirement savings 401(k) and Roth options with a Firm match.


• Paid time off and holiday schedule, supporting work‑life balance.


• Free on‑site gym (Little Rock).


• Professional development opportunities and support for continuing education nurturing growth within a well‑established and continuously growing firm.


• Collaborative and inclusive work environment that values inclusivity, empowerment, belonging, and teamwork.


• Paid time for community service and volunteering.


• Paid parking.

If you are a dedicated and proactive individual with a passion for providing high‑quality legal support and thriving in a positive and diverse culture, we encourage you to apply. To apply, visit mitchellwilliamslaw.com/careers. For more information, contact Human Resources at HR@mwlaw.com.