Ecommerce & Digital Marketing Manager

BigFoot Staffing is partnering with a growing industrial products and ecommerce company to hire an experienced Ecommerce & Digital Marketing Manager . This role is ideal for a data-driven marketing professional who thrives in a fast-paced environment and enjoys owning revenue growth across multiple ecommerce platforms.

The Ecommerce & Digital Marketing Manager will lead initiatives focused on increasing online revenue, improving conversion rates, optimizing customer experience, and supporting long-term customer retention strategies. This position works cross-functionally with marketing, product, operations, customer service, and external agency partners to drive measurable business growth.

Key Responsibilities

Ecommerce Growth & Revenue Strategy

Develop and execute quarterly and annual ecommerce growth strategies
Drive revenue growth across multiple ecommerce websites and product categories
Identify opportunities to improve customer acquisition, repeat purchases, and customer lifetime value
Support initiatives to increase conversion rates, average order value, and overall site performance
Analyze customer behavior, segmentation, and purchasing trends to identify growth opportunities
Site Optimization & Conversion Rate Improvement Collaborate with internal teams to improve product listings, site merchandising, and customer experience
Lead A/B testing and conversion rate optimization (CRO) initiatives
Ensure product pages are optimized for SEO, usability, and conversion performance
Coordinate promotions, seasonal campaigns, and ecommerce marketing initiatives
Work alongside developers and designers to implement site enhancements and testing strategies
Digital Marketing & Campaign Management Partner with paid media agencies to optimize paid search campaigns and support future paid social initiatives
Collaborate with email marketing teams to improve promotional campaigns, lifecycle marketing flows, and customer engagement strategies
Monitor and maintain online reputation management, reviews, and customer feedback programs
Support SEO and digital marketing initiatives designed to improve traffic and lead generation
Analytics & Reporting Monitor ecommerce KPIs including revenue, traffic, conversion rate, cart abandonment, and customer retention metrics
Utilize tools such as Google Analytics, ecommerce platforms, CRM systems, and reporting dashboards to identify trends and opportunities
Build and maintain reporting dashboards for leadership visibility
Provide ongoing recommendations based on data analysis and campaign performance
Cross-Functional Collaboration Partner with product, operations, and customer service teams to support launches, pricing updates, and customer experience improvements
Coordinate with agency and internal creative teams on campaign assets and landing pages
Identify operational or customer friction points and recommend process improvements
Qualifications 3-6 years of ecommerce or digital marketing experience, preferably within B2B ecommerce environments
Proven experience driving measurable ecommerce revenue growth across large product catalogs
Hands-on experience with BigCommerce or similar ecommerce platforms
Strong understanding of ecommerce technology, marketing automation, and digital marketing systems
Experience with Google Analytics (GA4) and data-driven decision making
Familiarity with platforms and tools such as HubSpot, Klaviyo, SEMrush, Google Ads, Microsoft Ads, Merchant Center, Hotjar, or feed management systems
Experience collaborating on paid search, SEO, and paid social marketing initiatives
Understanding of technical SEO fundamentals and ecommerce best practices
Strong project management and organizational skills
Excellent written and verbal communication skills
Prior experience in industrial products, manufacturing, workplace safety, or related B2B industries is preferred
Benefits $90,000 - $100,000 w/ bonus potential
Medical, dental, and vision coverage
401(k) with company match
Paid time off and holidays
Collaborative and team-oriented work environment
Opportunity to make a measurable impact within a growing ecommerce business
Long-term career growth opportunities within a stable organization

If this sounds like a job you could excel and enjoy - apply today!

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