Product Manager

We’re looking for someone who wants to own new product design, not just manage it.

This role is responsible for building and driving our fishing tackle lineup - rods, reels, lures, and accessories. You get to dream up raw ideas and take them all the way to market success or kill it if it’s not working. You’ll make decisions, move fast, solve problems, and be accountable for product performance and profitability.

If you’re the type who holds a rod in their hand and immediately thinks “I’d build that better” - this is your seat.

Position Summary
We are seeking a highly organized, self-driven Product Manager to lead the end-to-end lifecycle of our fishing tackle and equipment. This role owns the full product process, from initial concept and on-the-water testing to development, sourcing, launch, scaling, and eventual product sunset.

The ideal candidate combines a passion for fishing with strong business acumen, attention to detail, and execution skills. This individual will drive innovation across rods, reels, lures, terminal tackle, and accessories while ensuring every product meets performance expectations, market demand, brand standards, and profitability targets.

Essential Duties & Responsibilities
Product Innovation

Own the full lifecycle of fishing products, including ideation, design, prototyping, testing, launch, scaling, and discontinuation

Take products from idea to sketch, prototype, test, production, launch, scale, and sunset

Identify trends in freshwater fishing and quickly develop competitive, market-relevant products

Collaborate with pro staff, anglers, and internal teams to gather insights and validate product concepts

Get on the water to test, refine, and ensure products perform as intended

Translate product ideas into detailed specifications, including materials, performance standards, and target costs

Own the details and success of every item

Manage multiple product development timelines simultaneously from concept through production

Maintain detailed project plans to ensure deadlines and deliverables are met

Hit deadlines, solve problems, and deliver as promised

Coordinate packaging, branding, and go-to-market readiness with internal teams

Development, Testing & Sourcing

Oversee development of rods, reels, lures, terminal tackle, and accessories

Coordinate field testing with anglers to validate durability, action, performance, and usability

Refine products based on real-world feedback to ensure best‑class performance

Ensure all products meet brand standards for quality, function, and design

Lead sourcing efforts with domestic and international manufacturers, with a focus on Asia‑based suppliers

Develop new supplier sources as required

Make quick, informed decisions to bring products to market efficiently

Negotiate pricing, MOQs, and timelines to meet margin targets and delivery schedules

Clearly communicate deadlines and requirements with suppliers to ensure accurate item development and timely delivery

Travel to factories as needed to oversee production, improve processes, and maintain quality standards

Build long‑term supplier relationships that support innovation, consistency, and cost efficiency

Leadership & Business Management

Manage product‑level P&L, including cost targets, pricing strategy, and margin performance

Drive category profitability through strategic assortment planning, forecasting, and cost management

Analyze sales performance and adjust product mix, inventory commitments, and pricing to maximize revenue and margins

Manage long‑range planning for product development and product lifecycle replacement

Develop strategic plans to evolve the product line ahead of the market

Lead, do not follow

Share packaging, branding, and go‑to‑market expectations with internal teams to support successful launches

Serve as the primary point of contact for all product‑related initiatives

Clearly communicate product vision, timelines, and updates across sales, marketing, and operations

Support sales teams with product knowledge, positioning, and unique selling points

Assist team members with product training and product knowledge

Perform other duties as needed or assigned

Minimum Qualifications

3+ years of experience in product management, product development, or sourcing preferred

Fishing industry or outdoor consumer goods experience preferred

Strong understanding of fishing techniques, gear, and market trends

Proven experience managing products through the full product lifecycle

Experience working with overseas manufacturers, particularly in Asia, preferred

Demonstrated ability to manage margins and drive category profitability

Exceptional organizational and project management skills

Ability to work independently and lead projects from start to finish

Strong communication skills with excellent attention to detail and accuracy

Proficient in Microsoft Office products

Bachelor’s or associate degree preferred but not required

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