Director, Head of Marketing - Portfolio Games

The Opportunity
Mattel is seeking a strategic and consumer-focused Director, Head of Marketing for Portfolio Games. This role leads a dynamic portfolio of iconic and emerging games brands, including Skip‑Bo, Pictionary, Whac‑A‑Mole, Scrabble, and Trading Cards. It will drive brand growth by shaping compelling consumer experiences across physical gameplay, digital touchpoints, and cultural moments. You will play a critical role in evolving Mattel’s Games business—building enduring brands, expanding into new formats, and connecting with players across generations.

What Your Impact Will Be

Lead the development and execution of global brand strategies across the Games portfolio, including positioning, target audiences, and annual marketing plans.

Drive integrated marketing campaigns across key touchpoints, including digital, social, retail, partnerships, and experiential activations.

Own product marketing strategy, including segmentation, messaging, and go‑to‑market plans for new launches and evergreen titles.

Evolve and modernize iconic brands like Pictionary, Scrabble, and Skip‑Bo while unlocking growth opportunities for brands like Whac‑A‑Mole and the new Trading Cards business.

Partner cross‑functionally with Product Design, Game Development, Creative, Sales, and Licensing to ensure cohesive brand storytelling and execution.

Lead cross‑functional alignment on global launches, seasonal moments, and franchise‑building initiatives.

Identify and drive opportunities to extend brands into new platforms (e.g., digital gameplay, content, partnerships, and licensing).

Manage marketing investment and optimize performance to deliver against revenue, engagement, and brand equity goals.

Leverage consumer insights, trends, and analytics to inform strategy and measure success.

What We’re Looking For

8–12+ years of experience in brand marketing, product marketing, or related fields (games, entertainment, consumer products, or digital platforms preferred). Experience with adult collectibles and/or trading cards is required.

Proven success building and growing brands, ideally within games, toys, or interactive entertainment.

Strong understanding of consumer behavior across casual, family, and social gaming audiences.

Experience developing integrated marketing campaigns across physical and digital channels.

Ability to work cross‑functionally in a global, matrixed organization and influence without authority.

Strong commercial acumen with experience managing budgets and driving ROI.

Excellent storytelling, communication, and presentation skills.

Passion for games, play, and creating engaging consumer experiences.

*The pay range is indicative of projected hiring range; however, base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Mattel is an Equal Opportunity Employer. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran status, protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

#J-18808-Ljbffr