Director, Head of Marketing - Portfolio Games

Pay Range
USD $178,000–$223,000 yearly. Base pay will be determined based on location, skills and experience.

Opportunity
Mattel seeks a strategic, consumer-focused Director, Head of Marketing for Portfolio Games, leading iconic and emerging game brands such as Skip‑Bo, Pictionary, Whac‑A‑Mole, Scrabble, and Trading Cards. The role drives brand growth by shaping consumer experiences across gameplay, digital touchpoints, and cultural moments.

Impact

Lead development and execution of global brand strategies across the Games portfolio, including positioning, target audiences, and annual marketing plans.

Drive integrated marketing campaigns across digital, social, retail, partnerships, and experiential activations.

Own product marketing strategy, including segmentation, messaging, and go‑to‑market plans for new launches and evergreen titles.

Evolve and modernize iconic brands while unlocking growth for emerging brands.

Partner cross‑functionally with Product Design, Game Development, Creative, Sales, and Licensing to ensure cohesive brand storytelling and execution.

Lead cross‑functional alignment on global launches, seasonal moments, and franchise‑building initiatives.

Identify and drive opportunities to extend brands into new platforms such as digital gameplay, content, partnerships, and licensing.

Manage marketing investment and optimize performance to deliver against revenue, engagement, and brand equity goals.

Leverage consumer insights, trends, and analytics to inform strategy and measure success.

Qualifications

8–12+ years of experience in brand marketing, product marketing, or related fields (games, entertainment, consumer products, or digital platforms preferred). Experience with adult collectibles and/or trading cards is required.

Proven success building and growing brands within games, toys, or interactive entertainment.

Strong understanding of consumer behavior across casual, family, and social gaming audiences.

Experience developing integrated marketing campaigns across physical and digital channels.

Ability to work cross‑functionally in a global, matrixed organization and influence without authority.

Strong commercial acumen with experience managing budgets and driving ROI.

Excellent storytelling, communication, and presentation skills.

Passion for games, play, and creating engaging consumer experiences.

Benefits
Mattel offers a competitive total pay program, comprehensive benefits, and resources to empower a culture where every employee can reach their full potential.

Equal Opportunity Employer
Mattel is an Equal Opportunity Employer. We welcome all applicants and will consider candidates regardless of race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran or protected veteran status, disability status, or any other basis protected by applicable law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

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