Trending and Social Video Producer

Trending and Social Video Producer
The Milwaukee Journal Sentinel is seeking a Trending and Social Video Producer focused on breaking, trending, and highly shareable news. The role involves spotting emerging trends quickly and turning them into smart, engaging video stories that connect with local audiences.

Responsibilities

Identify what’s trending locally and nationally and create timely, relevant videos that spark conversation.

Produce, shoot, edit, and publish videos in a variety of formats — explainers, man‑on‑the‑street interviews, user‑generated content, and field packages.

Source and secure rights for trending user‑generated videos across social platforms and from third‑party partners.

Track performance metrics to understand what resonates with our audience and inform future coverage.

Publish with SEO and platform best practices to optimize reach and impact.

Ensure videos drive engagement, subscriptions, and revenue across Journal Sentinel platforms and social channels.

Shift priorities quickly and self‑assign based on developing news and audience momentum.

Qualifications

Bachelor’s degree in journalism, communications, or equivalent experience.

Strong editorial news judgment and experience working in a digital newsroom.

Proven ability to produce compelling short‑form video for social and digital platforms (YouTube, TikTok, Instagram, X, Facebook).

Working knowledge of CMS, livestreaming, video editing, and web analytics.

Experience with Adobe Premiere, After Effects, and Photoshop preferred.

Excellent communication and collaboration skills, both online and in person.

A passion for connecting with audiences through sharp, visual storytelling that reflects what matters most right now.

Equal Employment Opportunity
USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. We consider all qualified applicants for employment and do not discriminate on the basis of race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance, sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status, education, genetic characteristics, political affiliation, military or veteran status, or any other classification protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees.

In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individual's application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com.

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