Trending and Social Video Producer

Position Overview
The Milwaukee Journal Sentinel is seeking a Trending and Social Video Producer focused on breaking, trending and highly shareable news — someone who knows how to spot what’s taking off and turn it into compelling social‑first video.

This journalist knows what people are talking about, spots emerging trends quickly, and turns them into smart, engaging video stories that connect with local audiences.

As part of the visuals team, this producer will report to the Manager for Video and Visual Journalism and collaborate across the newsroom. They should be just as comfortable leading their own video projects as they are partnering with reporters and editors on fast‑developing stories.

That may mean appearing on camera to elevate stories from across the newsroom, or fully reporting a video story or stitching together user‑generated content to tell a compelling story.

What You’ll Do

Identify what’s trending locally and nationally to create timely, relevant videos that spark conversation.

Produce, shoot, edit, and publish videos in a variety of formats — explainers, man‑on‑the‑street interviews, user‑generated content, and field packages.

Source and secure rights for trending user‑generated videos across social platforms and from third‑party partners.

Track performance metrics to understand what resonates with our audience and inform future coverage.

Publish with SEO and platform best practices to optimize reach and impact.

Ensure videos drive engagement, subscriptions, and revenue across Journal Sentinel platforms and social channels.

Shift priorities quickly and self‑assign based on developing news and audience momentum.

Requirements

Bachelor’s degree in journalism, communications, or equivalent experience.

Strong editorial news judgment and experience working in a digital newsroom.

Proven ability to produce compelling short‑form video for social and digital platforms (YouTube, TikTok, Instagram, X, Facebook).

Working knowledge of CMS, livestreaming, video editing, and web analytics.

Experience with Adobe Premiere, After Effects, and Photoshop preferred.

Excellent communication and collaboration skills, both online and in person.

A passion for connecting with audiences through sharp, visual storytelling that reflects what matters most right now.

Equal Employment Opportunity Statement
USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individual's application for employment with USA TODAY Co., Inc.

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