Digital Self-Serve Marketing Strategy Sr Analyst | 20G

Job Description
This position gathers data and performs analyses to develop and evaluate UPS’s marketing strategy. He/She consults with internal subject matter experts to assist in identifying the best approach to gather information and solve business issues.

This position follows relevant trends, works with marketing research, and conducts customer visits to understand customer needs.

He/She uses in-house reporting tools and secondary data sources to gather data for analyses and decision‑making.

This position summarizes and communicates results of analyses to key stakeholders throughout the organization.

Responsibilities

Develops subject matter expertise on internal and external sources of information for analyses to provide information for decision making.

Identifies the key trends in each region/product to determine how they impact customers, industry, competitors, and UPS.

Creates and updates business cases by creating sophisticated financial models based on market 3rd party and UPS data sources (e.g., BIA, Data Warehouse, etc.).

Develops metrics to determine the effectiveness of marketing programs and tracks region/product performance.

Presents findings cross‑functionally to key stakeholders and identifies opportunities to bridge relevant initiatives.

Qualifications

Bachelor’s Degree or International equivalent

Master’s Degree or international equivalent in Marketing - Preferred

Experience conducting analysis

Proficient in Microsoft Office Word, PowerPoint, and Excel.

Employee Type
Permanent

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.

Employer will sponsor visas for specific positions. UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex
ational origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.

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