Strategist, Digital

Strategist, Digital: Marketing Insights & Data Democratization
Strategist, Digital will support a GM brand with dashboard development, reporting, and advanced analytics focused on performance and operational metrics at both Brand and Dealer levels. This role partners closely with marketing, digital, and analytics stakeholders to translate complex data into clear, actionable insights that enable business decisions. The position plays a key role in understanding brand performance, site behavior, and funnel effectiveness across digital channels. While responding to ad hoc requests, the strategist will also focus on improving efficiency through streamlined data processes and automated reporting solutions.

What You’ll Do

Partner with cross‑functional stakeholders to understand business objectives and translate requirements into analytic solutions and reporting deliverables

Analyze complex data sets and convert insights into clear, business‑focused narratives that support decision making

Produce recurring monthly reporting covering brand and site metrics, leads, sales, clickstream data, funnel performance, and trends over time

Compare performance and behavioral trends across brands, sites, and digital touchpoints to identify opportunities and risks

Analyze site behavior including mobile versus desktop usage, CTA engagement, heatmaps, clickstream paths, and content engagement

Support ad hoc analytical requests while identifying opportunities to standardize, automate, and democratize access to data

Work independently across teams with minimal guidance while managing multiple priorities and deadlines

Your Skills & Abilities (Required Qualifications)

Bachelor’s degree in Math, Economics, Computer Science, Data Science, MIS, or a related quantitative field

3+ years of experience in analytics, digital analytics, or data insights roles

Strong proficiency in SQL for querying and managing large data sets

Hands‑on experience with Adobe Analytics for web and digital performance tracking

Deep understanding of clickstream data and user behavior analysis

Proven ability to translate highly technical insights into clear, actionable recommendations for non‑technical audiences

Strong data storytelling, communication, and presentation skills

Curiosity, creativity, and a proactive mindset for researching patterns, trends, and optimization opportunities

Preferred Qualifications

Experience using Python for analytics, automation, or data transformation

Familiarity with Azure and or Databricks environments for data processing and analysis

GM does not provide immigration‑related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This role is categorized as hybrid; the selected candidate is expected to report to a specific location at least 3 times a week, or as otherwise dictated by their manager. The selected candidate will be required to travel less than 25% for this role. This job may be eligible for relocation benefits.

Benefits Overview
This role may be eligible for relocation benefits.

Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non‑discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

Applicants in the recruitment process may be required, where applicable, to successfully complete a role‑related assessment(s) and/or a pre‑employment screening prior to beginning employment.

Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1‑800‑865‑7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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