Associate Director of Marketing

Central Washington University is recruiting an Associate Director of Marketing to join our Marketing and Communications team in Ellensburg, Washington. This role is central to our team and leads the marketing strategy and operations for the university. The role is a campus-based position, which means you get to see the lives you are impacting. The expected hiring range for the position is $65,000 to $78,000, with a considered hiring range of $78,000 to $84,000, depending on experience, plus CWU’s amazing benefits.

Who we are:
We are a team of individuals committed to Changing Students' Lives. No matter what job, each of us plays a part in supporting and empowering our students to fulfill their dreams.

What we offer:
We offer medical, dental, life and disability insurance, retirement and optional savings plans, tuition assistance for you and your dependents, discounts across town, an employee assistance program for individualized counseling, and a wellness incentive program.

The Role:
The Associate Director of Marketing provides strategic leadership, operational oversight, and cross-functional coordination for marketing strategy and implementation across Central Washington University. Reporting to the Associate Vice President of Marketing and Communications, the Associate Director of Marketing serves as the university’s lead marketing strategist and oversees all centralized marketing operations. This role is responsible for designing and executing multichannel campaigns that support institutional priorities in recruitment, retention, student success, and brand visibility.

The Associate Director leads key marketing teams and functions including digital and traditional marketing, marketing analytics, and campaign development (including paid and earned media). This position holds responsibility for marketing operations, including contract and vendor oversight, personnel supervision, and university-wide client engagement. The Associate Director of Marketing plays a central role in ensuring alignment with CWU’s integrated marketing plan and brand standards and leads innovation and continuous improvement in marketing strategies to meet evolving institutional needs.

All employees are expected to uphold and contribute to CWU’s vision, mission, and values, fostering a culture of student success and institutional excellence. The Associate Director of Marketing supports the mission, vision, and values of CWU by creating and promoting a culture of welcoming and belonging for potential students and families as well as the current CWU community. They practice inclusivity and engaging those they influence/lead in meaningful work that fosters strong relationships, stewardship of resources, and the integration of diverse perspectives.

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