Public Relations Coordinator

Location: Manhattan, NY, USA. Work Model: Hybrid (2 days onsite per week). Employment Type: Temporary full‑time, duration approximately 3 months. Hourly rate: $30.00–$35.00.

Job Description
Only qualified Public Relations Coordinator candidates located near Manhattan, NY to be considered due to the position requiring an onsite presence.

Preferred Education
Bachelor’s Degree

Required Skills, Experience, & Abilities

Prior experience in Creator or Influencer Relations, specifically with experience working with TikTok or TikTok Shop

Experience supporting and executing Influencer and Creator Campaigns

Strong attention to detail and discretion when working with high‑profile individuals

Knowledge of social media platforms, trends, and creator ecosystems

Ability to evaluate and analyze influencer performance using key metrics

Familiarity with influencer platforms and reporting dashboards

Exceptional interpersonal and negotiation skills

Culturally fluent and trend‑aware

Results oriented

Hands‑on management of creator partnerships from outreach through activation

Prior experience sourcing, vetting, and onboarding creators, including evaluating brand fit, engagement, and performance metrics

TikTok Shop experience is a strong plus, particularly familiarity with affiliate programs, creator storefronts, and performance‑driven creator campaigns

Understanding of campaign tracking, deliverables, and creator contracts

Comfort working across multiple platforms and tools related to influencer marketing

Collaborative and team‑oriented

Creative thinker

Organized

Resourceful

Performs with speed and efficiency

Strong writing skills

Ability to multitask

Professional conduct and demeanor

Responsibilities
TikTok Shop – Creator Campaign Management

Supports the newly launched brand TikTok Shop by driving day‑to‑day management of affiliate creator campaigns in partnership with the PR team

Manages overall campaign calendar and aligns cross‑functional strategy, product launch timing, execution, amplification, and timely reporting

Builds multiple timely briefs, casts 50–200 creators per campaign, invites creators on the platform, approves sample requests, tracks content, and shares internal engagement and amplification data

Vets 300–400+ creators per campaign to cast roughly 200+ creators

Manages 12+ campaigns across the client portfolio

Handles budget tracking for a $200,000+ sample budget, content clipping (200–300 videos per campaign, approximately 3,600 videos annually), and troubleshooting communications with creators (up to 200+ per moment)

Supports TikTok Shop live strategy, including lo‑fi and hi‑produced live shopping, providing strategic guidance and optimization support

Partners with social media, brand strategy, paid media, digital team, and others to identify content for amplification on other channels based on performance

Oversees weekly cross‑functional meetings and creates weekly reports on creator performance, analyzing top creators, products, and metrics against KPIs

Stays current on TikTok Shop trends and patterns, providing innovative recommendations

Supports budget management and fosters a positive team environment

Applies findings from emerging cultural moments, platform trends, and core demographic behaviors to real‑time opportunities

Client & Creator Program

Supports day‑to‑day management of the program under the PR Specialist, including vetting and content approval to admit new members daily

Sorts content and shares with appropriate internal partners for marketing amplification

Manages overall calendar, tasks, sampling and budget for program initiatives

Partners on weekly reporting and timely recap

Assists in planning and executing engagement opportunities, including onsite events, brand events, and focus group coordination

Statusphere

Executes large‑scale influencer campaigns (700–1,000+ creators), ensuring timelines, deliverables, and content requirements are met

Manages creator onboarding, communications, and troubleshooting to maintain high participation and content quality

Tracks, optimizes, and reports influencer content for SEO and geographic impact (keyword usage, local relevance, backlink attribution, indexed performance)

Coordinates with internal teams to align content with brand messaging, search priorities, and geographic targeting strategies

Vets creator submissions at scale to confirm platform compliance, tagging, posting accuracy, and keyword inclusion

Aggregates creator metrics (links, locations, content types) to support search visibility and discoverability goals

Eligibility & Policies
Only those lawfully authorized to work in the designated country associated with the position will be considered.

Please note that all position start dates and duration are estimates and may be reduced or lengthened based on a client’s business needs and requirements.

Benefits
Employment benefits offered with this position are described at the employer’s website. Please contact our HR Department via the secure website for details or questions.

Legal Statements
California Pay Equity. For information and details on pay equity laws in California, please visit the California Department of Industrial Relations website.

Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.

Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E‑Verify). Posting required by OCGA 13/10-91.

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