Social Media & Digital Content Manager (Contract)

Job Category:

Corporate

Requisition Number:

SOCIA011525

Posted: May 14, 2026

Full-Time

Locations
Showing 1 location

Description
This will be contract position. Compensation range $24-$27. Location: Onsite/Minnetonka HQ.

The Social Media & Digital Content Manager is responsible for developing and implementing our paid and non-paid social media and online content strategies to increase our website traffic and improve our sales and employee recruitment efforts. Generally, daily activities include analyzing social media campaign metrics and trends and maximizing our efforts through creating, curating and managing all published content (images, video and written). The Social Media & Digital Content Manager monitors, listens and responds to users in a “Social” way while cultivating prospective resident and team member leads. They must stay at the leading edge of industry trends, so they can create campaign strategies that generate inbound leads, gains followers, and creates a positive image for the company. To be successful, the Social Media & Digital Content Manager will frequently evaluate the success of their efforts and tweak their strategy as needed.

Responsibilities

Develop, implement and manage the company’s social media strategy

Monitor SEO and user engagement and suggest content optimization

Track and analyze analytics to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes

Create and maintain company social media pages and profiles

Assist with social media strategy for Talent Acquisition

Generate, edit, publish, and share content daily (original text, images, video, and HTML)

Work with designers to ensure content is informative and appealing

Use social media marketing tools such as Buffer, Hoot Suite, etc.

Stay up to date with the latest social media best practices and technologies

Train local social media users on use of tools

Moderate user-generated content and messages appropriately, based on company and community policies

Collaborate with sales and human resource teams

Communicate with industry professionals and influencers via social media to create a strong network

Assist with crisis management, bad reviews, and negative news communications

Research opportunities for new social marketing platforms that reach our target audiences

Requirements and Qualifications

Bachelor’s degree in marketing, advertising or journalism

3+ years of experience managing corporate social media

Excellent knowledge of Facebook, Twitter, LinkedIn, YouTube, SnapChat, Pinterest, Instagram and other social media sites as a business tool

Ability to convey ideas in a clear, precise way that is interesting and motivating

General knowledge of design to create visually appealing posts

Solid understanding and experience in evaluating SEO and web traffic metrics

Familiarity with web design and publishing

Ability to manage multiple priorities

Critical thinker and problem-solving skills

Great interpersonal and communication skills

Demonstrated compatibility with the New Perspective Senior Living mission and operating philosophies

Demonstrated ability to read, write, speak, and understand the English language

New Perspective is an Equal Opportunity Employer.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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