Communications And Marketing Leader

Georgia Farm Bureau is dedicated to supporting its members beyond providing insurance services. Known for dependable, personalized coverage and fast claims response, we take pride in having experienced local agents who understand our community's needs. We actively support Georgia farmers and promote Georgia-grown products, reflecting our commitment to the state's agricultural heritage. Our mascot, Lucky, embodies the values we cherish: friendliness, hard work, and dependability. Join our team if you value professionalism, community support, and making a positive difference.

Responsibilities

Provide leadership for marketing efforts for both Georgia Farm Bureau Federation as well as the Georgia Farm Bureau Mutual Insurance Company

Acquires, manages, and coordinates advertising space for GFB companies in all forms of media outlets, including digital, print, online, radio, outdoor and television

Manage monthly accountability of budgeting in the Information/PR/Marketing department

Excel in leadership abilities, directing Marketing, Visual Strategies and Publications

Help to grow the online presence of the company by making informed decisions supporting professional strategies, technical roadmaps and direction of the companies two websites, working closely with IT personnel on content, overall functionality and ROI

Manage and recommend involvement with key sponsor partners

Manage the relationship/partnership with the Georgia Exposition and Agriculture community (GA National Fairgrounds and Agriculture Center) and Abraham Baldwin Agriculture College

Working with the Information/PR Director, be prepared to represent our Company in public meetings or in public spaces

Coordinate the development and implementation of an external plan that enhances our social responsibilities

Knowledge of; GFB Public Policy (IFIV/PAC), GFB Member Services, GFB Field Services, Georgia Foundation for Ag, and GFB Insurance marketing goals, general knowledge and exposure to marketing, agriculture, insurance, External Affairs, Public Policy, Accounting & Budget

Cursory understanding of GFB policies, and the ability to communicate these issues to others

Management skills related to team building, supervising relationships and interpersonal leadership

Provide leadership and oversight for Georgia Farm Bureau’s email marketing and SMS marketing strategies and roadmap for the future

Ability to work closely with region and other partners to utilize resources (ex. GFB Foundation, ERC volunteer time) to maximize our influence and external effectiveness

Proficient in computer skills, (Microsoft Office Suite, Excel, Outlook, PowerPoint, Word, etc.)

Travel up to 20% of time (both in state same day travel and overnight, via vehicle and air travel)

Manage goals and expectations of press releases, company branding, television, radio, marketing, and print

Work with Marketing team members to handle high level company responses to potential crisis’s, any negative comments on social media and in the mainstream media sources (Brand Reputation)

Respond to special requests on behalf of the Company from corporate partners (e.g., Executive Communications, Public Policy Team, Member Services, etc.)

Special Projects as assigned

Qualifications

Bachelor’s degree in business, marketing, journalism or a related field required, along with a minimum of 7 years of relevant professional experience; or 15+ years of equivalent professional experience required

Communication and organizational skills, innovative, self-motivated, and committed to the mission and excellence in brand reputation required

Media buying experience is preferred, especially with streaming media platforms

2+ years’ of Digital Marketing management experience required

4+ years’ experience in writing, public speaking or news gathering, television, or radio required

4+ years of experience in website management, SEM and SEO required

4+ years’ experience in social media engagement, posting, and marketing strategies required

A valid Georgia driver’s license with a Driving Record that meets underwriting standards of the Georgia Farm Bureau Mutual Insurance Company.

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