Commercial Manager, LEGOLAND Discovery Center Kansas City

Job Purpose
The Commercial Manager is accountable for leading

Retail, Food & Beverage, and Admissions

operations to deliver

exceptional guest experiences ,

strong commercial performance , and

safe, compliant execution . The role maximizes revenue and profitability through inspirational people leadership, disciplined commercial planning, and a guest‑obsessed culture aligned to The LEGO Group’s values.

Key Accountabilities
Guest Experience & Brand Excellence

Ensure all Retail, Food & Beverage, and Admissions teams consistently deliver world‑class, playful, and memorable guest experiences, exceeding KPI, per‑cap, transaction value, and mystery visit targets.

Role‑model LEGO brand behaviors—fun, creativity, inclusivity, and authenticity—while embedding service excellence across the entire guest journey.

Lead effective guest recovery and complaint resolution in line with company policies.

Commercial & Financial Performance

Deliver revenue, margin, per‑cap, and transaction targets across all assigned commercial departments.

Execute merchandising, F&B menus, pricing, seasonal, and promotional strategies to optimize peak trading periods.

Drive effective upselling in Retail, Food & Beverage, and Admissions while maintaining a guest‑first mindset.

Use commercial data, forecasts, and reports to identify trends, risks, and opportunities.

Leadership & Talent Development

Recruit, onboard, train, and develop high‑performing teams across Retail, Food & Beverage, and Admissions.

Build an inclusive, energized, and accountable culture where people feel valued, empowered, and proud of their work.

Lead performance management through coaching, feedback, succession planning, and development plans.

Act as a visible, hands‑on leader and aspirational role model.

Operations, Inventory & Compliance

Oversee inventory, stock control, ordering cycles, waste, and loss prevention across Retail and Food & Beverage to ensure availability, accuracy, and cost control.

Ensure Admissions operations are efficient, compliant, and optimized for throughput and guest flow.

Maintain excellent results in internal audits, health & safety, food safety, and regulatory compliance.

Ensure consistent execution of operating procedures, systems, and supplier lead‑time planning.

Planning & Collaboration

Partner with the General Manager and Senior Leadership Team to plan labor, budgets, and seasonal operational strategies.

Lead and serve as Duty Manager as required, responding calmly and decisively to operational challenges.

Communicate clearly and consistently, ensuring teams understand goals, priorities, and expectations.

Act as a collaborative team player, building strong partnerships across departments, sites, and The LEGO Group, sharing knowledge openly, and working collectively to achieve shared commercial and guest experience goals.

Skills & Experience

Minimum 3 years’ management experience in retail, food & beverage, admissions, or hospitality, ideally within a high‑volume attraction or leisure environment.

Strong commercial acumen with proven delivery of revenue, margin, and KPI results.

Demonstrated ability to lead, inspire, and develop operational teams.

Confident communicator with strong collaboration and problem‑solving skills.

Comfortable working in fast‑paced, seasonal, and guest‑facing environments.

Proficiency with operational systems and Microsoft Office tools.

Leadership Behaviors

Put People First: Care deeply about guests and colleagues; lead with empathy and respect.

Be Curious & Continuously Improve: Learn from feedback, innovate, and evolve ways of working.

Deliver with Purpose: Focus on what matters most and follow through with accountability.

Play Well Together: Collaborate openly, celebrate diversity, and bring optimism and fun to work.

Additional Requirements

Flexibility to work evenings, weekends, holidays, and peak periods.

Ability to meet the physical demands of a multi‑department attraction environment with reasonable accommodation.

Commitment to the safety, wellbeing, and security of guests and colleagues.

Occasional local or domestic travel may be required.

Benefits

Flexible hours.

30% discount in the retail store. Merlin Magic Pass which gives you free admission to LEGOLAND Discovery Centers

Competitive 401K.

Discounts through the Merlin Marketplace Website – on almost anything you buy online.

FUN working environment and much more!

Pay Range
Competitive

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