Regional Director New York

Position Summary
Reporting to the Division Vice President, the Regional Director (RD) leads the performance of assigned Store Managers to achieve regional operational excellence and is accountable for meeting performance targets including sales, conversion, customer satisfaction, payroll, shrink, and employee engagement/turnover. The RD ensures all operational routines and company programs/initiatives are executed within their region and that the right talent and culture are in place to meet performance targets.

Essential Job Functions

Drive foundational excellence (staffing, scheduling, training, productivity, floor management, promotional readiness, and competitor awareness) within the assigned region.

Build a culture in partnership with the store manager that promotes recognition, accountability, discipline, and a sense of urgency to achieve performance targets.

Create a sales and customer service culture through active performance management, consistent skill development, and coaching of store managers on driving sales through 5‑star customer service, product knowledge, and operational and visual presentation execution. Lead bridal shows and outreach initiatives.

Ensure the right talent and capability in the region through ongoing development, assessments, and workforce planning to identify growth potential and backfill needs. Proactively recruit top talent and set stretching goals.

Lead execution of operational routines, policies, and procedures. Achieve financial goals including plan, payroll, turnover, and conversion. Use P&L to identify opportunities and make timely decisions. Ensure store standards for visual merchandising and marketing meet brand expectations.

Lead regional customer‑service strategies to meet or exceed standards in Mystery Shops, Birdeye, and myCustomer app usage. Resolve customer‑service issues in a timely manner and maintain consistent H2T quality selling.

Aspire to promote and champion change by creating new situations and helping others overcome barriers.

Inspire the team with a compelling future vision that encourages higher performance and develops confidence, presence, and influence across teams.

Physical Demands

Communicate promptly and accurately via computer, telephone, or similar device with or without assistive technology.

Balance, bend, kneel, squat, and reach.

Perform sedentary work.

Regularly lift and/or move up to 50 pounds.

Travel by car, rail, or air.

Education & Credentials

Bachelor’s Degree or equivalent experience preferred.

2–3 years of district management preferred.

Skills

Knowledge of Microsoft Office suite, recruitment tools (LinkedIn, Monster, Indeed) and Social Media/Brand Ambassador skills.

Travel required (1–2 times per month or more).

Store visits are four times per week; scheduled to the needs of the business and may include nights and weekends during Bridal Christmas.

Benefits

Rewarding environment and competitive pay.

Generous Dream Maker discount after first pay period.

Referral incentive program.

Dayforce Wallet – Get paid early.

401(k) program.

Paid vacation, wellness days & holidays, including birthday off.

EEO & Accommodations
David’s Bridal embraces diversity, equity, and inclusion and encourages applications from all qualified candidates. We accommodate persons with disabilities. Contact Human Resources at humanresources@dbi.com or 610.943.5048 for accommodation assistance at any stage of the application process.

Policy: Candidate Use of AI in Live Interviews
We conduct interviews to evaluate each candidate’s own knowledge, judgment, and communication. During any live interview (virtual or in‑person), candidates must not use real‑time generative AI tools to compose or feed their answers. Candidates may use assistive technologies (e.g., screen readers, live captions) and may request reasonable accommodation in advance.

Disclaimer
The preceding job description is designed to highlight the general nature and level of work performed by employees in this classification. It is not a comprehensive description of all duties, responsibilities, and qualifications required. Actual duties will vary. The standard base pay range for this role is posted at a minimum and maximum rate.

The starting rate of pay offered will vary based on factors including, but not limited to, position offered, location, training, and/or experience, and internal equity. This base pay range is specific to the state the role is posted in and may not apply to other locations. At David’s Bridal, it is rare for an individual to be hired at the high end of the range for this role, and compensation decisions depend on the details and circumstances of each position and candidate.

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