Marketing Analyst, Search Marketing

About the job
People come to Google Search billions of times per day to explore topics and answer all sorts of questions – from basic ones, like finding sushi nearby, to more complex ones related to travel, career and health. Google helps people find answers and get more done easily, wherever they are.

As a Marketing Analyst you will lead measurement and analytics programs, shaping strategies and determining the incremental impact of marketing on product growth. You will define problems, develop metrics, extract data, create dashboards and communicate results and recommendations to business executives. You will serve as the team’s expert on media incrementality, Marketing Mix Modeling (MMMs), Match Market Tests (MMTs), social and digital measurement methodologies, including channel‑level experiments and brand lift tools, and collaborate with multidisciplinary teams across global marketing, product management, analytics, and engineering.

US base salary range: $117,000‑$167,000 + bonus + equity + benefits. Salary determined by role, level, location, skills, experience, and training.

Responsibilities

Drive Search Marketing strategy by delivering insights to shape programs and evaluate initiatives like brand and growth campaigns, and global partnerships.

Define problems, develop metrics, extract data, create dashboards, and communicate results and recommendations to business executives.

Serve as the team’s expert on media incrementality, Marketing Mix Modeling (MMMs), Match Market Tests (MMTs), social and digital measurement methodologies, including channel‑level experiments and brand lift tools.

Collaborate with multidisciplinary teams across global marketing, product management, analytics, and engineering to align on data, key metrics, and methodologies to generate insights that drive user growth.

Qualifications

Bachelor’s degree or equivalent practical experience.

3 years of experience in marketing analysis using statistical techniques (e.g., hypothesis development, designing tests/experiments, significance testing).

Experience in marketing measurement and using investigative insights to guide media planning or digital marketing (e.g., Marketing Mix Modeling, performance incrementality geo experiments).

Experience with data extraction and manipulation, dashboarding/visualization, experimental design, statistical analysis, and predictive modeling techniques (Python, R, SQL, or Hadoop).

Experience using data for storytelling and presenting research findings to both technical and non‑technical audiences.

Preferred qualifications

Bachelor’s degree in Mathematics, Statistics, Engineering, Research Methods, Economics or other quantitative field.

Experience in growth marketing and performance marketing analytics.

Experience with end‑to‑end ownership of analytics roadmap, from inception to execution.

Experience with data mining principles and querying data sets (SQL for collecting data from multiple data systems).

Knowledge of media data (first‑party Google channels and third‑party channels) and generating actionable insights to increase marketing campaign efficacy.

Ability to influence cross‑functionally and work effectively across functions and geographies.

Google is proud to be an equal‑opportunity and affirmative‑action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents‑to‑be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google’s EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

English proficiency is a requirement for all roles unless stated otherwise.

Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

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