Specialist, Paid Search

Your Role

Are you a search marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria's Secret and the Media team as we grow and evolve our approach to paid media and advertising.

Your Impact

As a Paid Search Specialist, you will be responsible for hands-on management of paid search programs, campaigns, and day-to-day optimization. You will drive advancement in marketing capabilities, optimize customer engagement, and deliver effective results against key business objectives for Victoria's Secret and PINK brands.

Plan, execute, and analyze paid search programs and campaigns including text ads and shopping
Create search marketing plans supporting brand and customer marketing strategies
Manage multi-million-dollar budget and relationships with agencies, vendors, and publishers
Develop insights and actions based on qualitative and quantitative analytics
Stay current on the latest digital and AI marketing trends, identify new and emerging search marketing opportunities, and influence innovation
Click here for benefit details related to this position.

Your Experience

Bachelor's degree in Marketing or related field
2-3 years of hands-on experience in paid search advertising in Google Ads and Microsoft Ads required
Experience with SA360 strongly preferred
Experience within an agency or retail organization strongly preferred
Outstanding analytical skills and strong experience in performance optimization
Mix of business, creative, and technical acumen
Flexible, curious, and critical thinker who can balance strategic thinking and tactical execution
Proactive self-starter who takes initiative to identify opportunities and drive work forward, often independently
Excellent communication skills (verbal and written) and attention to detail
This role can be based in either our Reynoldsburg, OH (Columbus area) or New York, NY offices
As a hybrid role, the person in this role will be expected to be in office two days, typically between Tuesday through Thursday
Occasional travel involved

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.