Media Planner, Programmatic

Job Title

Digital Media Planner
Job Description

Assist in the planning and execution of digital media campaigns across programmatic channels, including Display, CTV, Online Video (OLV), and Audio. Support the coordination of digital media planners and execution teams to ensure campaigns are launched accurately and on time. Assist in developing RFPs, managing vendor outreach, and tracking proposal responses. Review and support evaluation of vendor proposals, including pricing, audience strategy, and performance approach. Contribute to the development of media strategies and paid media plans, including audience targeting, segmentation, budgeting, and optimization frameworks. Support the preparation of media recommendations, performance insights, and test-and-learn opportunities for internal teams and clients. Assist with campaign setup (Prisma, DSP), execution, and measurement across programmatic buying platforms. Monitor campaign performance, support in-flight optimizations, and help establish benchmarks and future testing recommendations. Support publisher outreach, industry research, platform evaluations, and POV development. Verify media setup and execution accuracy across all programmatic buys. Communicate with publishers and partners to help fulfill campaign requirements and troubleshoot issues. Work closely with the Supervisor & Account Media Director (AMD) on insights, reporting, and optimization recommendations across campaigns. Participate in weekly status updates and ongoing internal and external communications.
Qualifications

Minimum 3+ years of hands-on digital media planning and buying experience
Strong understanding of digital media fundamentals, planning principles, and performance metrics
Experience with media buying and ad-serving platforms, ideally including: Programmatic DSPs such as DV360, The Trade Desk, Yahoo, or similar
Self-starter with strong time management & multi-tasking skills
Experience on Google Ads, Campaign Manager (DCM), Prisma
Analytical, detail-oriented, and process-driven
Excellent verbal and written communication skills
Collaborative team player comfortable working cross-functionally
Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $68,400- $89,600 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/30/2026.