Benefits:
Employee discounts
Flexible schedule
Opportunity for advancement
We are a growing, multi-location boutique retailer seeking to improve our Shopify website's visibility, search performance, and conversion optimization.
We are interested in modern SEO strategies that improve discoverability across:
Google Search
AI search platforms (ChatGPT, Perplexity, Gemini, etc.)
Organic product discovery
Conversion optimization
About Us
Fashion boutique & lifestyle retailer
Shopify-based e-commerce website
Focus on women’s apparel, accessories, gifting, and seasonal collections
Strong emphasis on branding, merchandising, and customer experience
Scope of Work
We are looking for support with:
SEO & Technical Optimization
Shopify SEO audit
Site structure improvements
Meta titles/descriptions
Collection page optimization
Product page optimization
Internal linking
Site speed/mobile optimization
Structured data/schema markup
AI Search / GEO Optimization
Improve visibility within AI-generated search results
Optimize content for ChatGPT/Perplexity style discovery
Create authoritative, well-structured content
Improve indexing and citation opportunities
Content & Growth
SEO-focused blog/content recommendations
Keyword research
Seasonal content planning
Product/category optimization
Conversion-focused recommendations
Analytics & Reporting
Monthly reporting
Organic traffic growth
Conversion improvements
Ranking improvements
Recommendations/action items
We are looking for someone who:
Understands boutique/fashion e-commerce
Has Shopify experience
Focuses on revenue & conversion, not just traffic
Communicates clearly and proactively
Requirements
Examples of Shopify or fashion e-commerce clients
Specific results achieved (traffic, revenue, ROAS, conversions)
Your approach to AI search optimization
Monthly deliverables
Expected timeline/results
Shopify SEO and AI Search Optimization Specialist for Boutique
Madison's Niche/D.K.Brothers by Madison's Niche, Stony Brook, NY, USA
Job type: Seasonal