Sales Effectiveness Manager

Job Overview
Join a high-visibility Sales Effectiveness team focused on helping our DSD (Direct Store Delivery) organization sell smarter, service better and operate seamlessly through modern, digital ways of working. This role will be a key driver of digital transformation, training, and adoption—translating new tools and capabilities into the daily/weekly routines of our sales team. You will design and deliver scalable training, enablement, and adoption efforts—partnering with Sales, IT, and cross-functional stakeholders to drive measurable usage, proficiency, and sustained field performance. This position will focus on one of our three DSD Business Units – the South Business Unit. The geography that this role covers is approximately one third of the United States.

Location
South Business Unit

Travel
Up to ~50% (field rides, trainings, regional sessions)

Key Responsibilities
Sales Enablement, Training & Field Adoption

Develop/curate enablement assets (job aids, huddle guides, FAQs, manager talking points, train-the-trainer packs) and coordinate reviews with program leadership.

Lead and support training of DSD sales teams, incorporating proven approaches like workshops, video shorts, and ongoing support cadences.

Partner with frontline leaders (DSS/TL/RVP) to reinforce usage, coach in the flow of work, and close capability gaps through ride‑alongs and targeted follow‑ups.

Spend time with field leaders (virtual huddles or in‑person) to coach desired behaviors, troubleshoot adoption barriers, and reinforce expectations.

Establish and run a feedback loop (field input to prioritization to updated training/comms) to continuously improve sales enablement and adoption.

Identify barriers (process, data, usability, capability), and drive corrective actions across training, comms, and support.

Reinforce adoption through leadership channels, change champions, and local follow‑through.

Sales Effectiveness Reporting, Planning & Communications

Support Sales Effectiveness reporting rhythms (scorecards, benchmarking, ad‑hoc insights) and contribute to leadership meetings (MORs, AOPs, governance updates).

Draft and manage consistent field communications (launch updates, "what's changing", "how to win", tips & tricks), coordinating with broader enablement channels.

Define, track, and report adoption and readiness indicators (usage, engagement, proficiency signals, qualitative feedback) and translate insights into actions for leaders and product teams.

Skills & Competencies

Ability to take initiative; be proactive without waiting for direction; strong sense of personal accountability, highly self‑motivated.

Strong facilitation presence; can teach, coach, and energize groups.

Exceptional interpersonal skills — able to read the room, adapt style, and build rapport across a wide range of personalities.

Clear, persuasive communicator who can tailor messages to any audience level.

Influences and drives action without direct authority.

Field‑first mindset: practical, action‑oriented, and empathetic to operational constraints.

Comfortable in ambiguity; creates clarity and momentum.

Requirements

Willing and able to travel up to 50% of the time.

Bachelor’s degree and minimum of 5 years of experience in CPG sales, sales enablement, analytics, training, or related field OR Master’s in a related field and minimum of 3 years of related experience.

Understanding of DSD field roles and routines; credibility with frontline leaders and comfort coaching in the trade environment.

Demonstrated experience designing and delivering training (virtual + live), with the ability to translate complex workflows into simple field behaviors.

Skill in facilitation, public speaking, and moderating small and large groups.

Expertise in motivating and coaching individuals and influencing across a complex network.

Strong program/project management skills; ability to lead workstreams end‑to‑end, manage timelines, and coordinate across stakeholders.

Proficient in Microsoft Office, especially Excel, Word, PowerPoint and Outlook.

Total Rewards

Salary Range: $96,800–$115,000

Actual placement within the salary range may vary depending on experience, skills, and other factors.

Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401(k) with company match, Tuition Reimbursement, and Mileage Reimbursement.

Annual bonus based on performance and eligibility.

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

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