Commercial Manager

Industry: Manufacturing and distribution of home appliances

Language: Bilingual (English and Spanish) – Mandatory

Position Purpose
Lead the commercial operation in Puerto Rico, ensuring sales growth, profitability, and strategic positioning of the brands in the market. This role will be responsible for leading the business strategy, developing key client relationships, managing sales channels, and ensuring the effective execution of commercial plans.

Main Responsibilities

Design and implement the local commercial strategy aligned with corporate objectives.

Manage relationships with distributors, retailers, key accounts, and institutional clients.

Set sales targets and monitor the achievement of monthly and annual goals.

Coordinate promotional activities, product launches, campaigns, and pricing strategies in collaboration with the marketing team.

Supervise the performance of sales channels (retail, online, distributors, etc.).

Analyze the market, competition, consumer behavior, and trends to identify business opportunities.

Collaborate with logistics, finance, and customer service teams to ensure operational excellence.

Prepare commercial management reports and present them to the regional leadership.

Lead, develop, and motivate the commercial team.

Represent the company in front of clients, trade shows, events, and commercial activities.

Profile Requirements

Bachelor's degree in Business Administration, Marketing, Engineering, or related fields (Master’s degree is a plus).

At least

5 years of experience

in similar roles within consumer goods, appliances, retail, or distribution companies.

Proven experience leading commercial teams and managing key accounts.

Deep knowledge of the Puerto Rican market and both direct and indirect sales channels.

Strong strategic thinking, analytical, and negotiation skills.

Advanced proficiency in commercial management tools (CRM, Excel, Power BI, or others).

Bilingual in English and Spanish

– Essential requirement.

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