Senior Paid Media Marketing Manager Boston, Massachusetts Senior Paid Media Mark

Description
Location: Salem, NH

About the Role
As the Senior Paid Media Manager, you will be responsible for building and executing campaigns and overseeing their performance across all global paid media channels. You'll collaborate cross-functionally with creative, content, global campaigns, and field teams to ensure campaigns are aligned with GTM priorities and deliver against pipeline goals.

What You’ll Do
Strategy & Planning

Develop and refine quarterly cross-channel paid media strategies aligned to global campaigns, regional campaigns, and field marketing initiatives

Support quarterly media planning, allocating spend across channels and campaigns

Monitor and track paid media pipeline targets and full-funnel KPIs

Execution & Optimization

Oversee campaign execution across Google Ads, LinkedIn, display and other media channels with support from external and internal teams

Serve as the primary day-to-day agency point of contact for channel and campaign operations

Implement A/B testing frameworks for always-on creative, audience, and landing page optimization

Leverage AI in campaign execution to increase speed to market

Performance & Reporting

Drive pipeline attribution and conversion tracking across paid media touchpoints

Monitor campaign performance using tools like Dreamdata, Salesforce, Power BI, and 6sense

Collaborate with Marketing Ops and Business Insights to report campaign results for executive, cross-functional, and partner audiences

Collaboration & Enablement

Work closely with creative and content teams to develop high-performing ad creative and assets

Partner with MarOps and RevOps to design holistic KPIs and reporting framework

Mentor junior team members and contribute to internal training initiatives

What You’ll Need to Succeed

8+ years of experience in digital marketing, with a focus on paid media strategy and execution; agency experience a bonus

Strong hands-on experience with major ad platforms: Google Ads, Meta Ads, LinkedIn Ads, programmatic DSPs, etc. Bonus for ABM targeting platforms like 6Sense

Deep technical and analytical skills: comfortable with large data sets, attribution modeling, using tools like Dreamdata, Salesforce/CRM, reporting/visualization tools (Looker, PowerBi)

Strong ability to leverage AI and automation to improve performance, increase efficiency, and speed paid media campaign execution

Proven success managing large-scale B2B campaigns across multiple platforms

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