Senior Paid Media Manager
Location: Salem, NH
About the Role
This role is responsible for building and executing paid media campaigns across all global paid media channels. You will collaborate cross‑functionally to align campaigns with GTM priorities and deliver against pipeline goals.
What You’ll Do
Strategy & Planning
- Develop and refine quarterly cross‑channel paid media strategies aligned to global and regional campaigns.
- Support quarterly media planning, allocating spend across channels and campaigns.
- Monitor and track paid media pipeline targets and full‑funnel KPIs.
Execution & Optimization
- Oversee campaign execution across Google Ads, LinkedIn, display and other media channels.
- Serve as primary day‑to‑day agency point of contact for channel and campaign operations.
- Implement A/B testing frameworks for always‑on creative, audience and landing page optimization.
- Leverage AI in campaign execution to increase speed to market.
Performance & Reporting
- Drive pipeline attribution and conversion tracking across paid media touchpoints.
- Monitor campaign performance using tools like Dreamdata, Salesforce, Power BI, and 6sense.
- Collaborate with Marketing Ops and Business Insights to report results to executive and cross‑functional audiences.
Collaboration & Enablement
- Work closely with creative and content teams to develop high‑performing ad creative.
- Partner with MarOps and RevOps to design holistic KPIs and reporting framework.
- Mentor junior team members and contribute to internal training initiatives.
What You’ll Need to Succeed
- 8+ years of experience in digital marketing with focus on paid media strategy and execution; agency experience is a bonus.
- Hands‑on experience with major ad platforms: Google Ads, Meta Ads, LinkedIn Ads, programmatic DSPs, with bonus for ABM platforms like 6Sense.
- Deep technical and analytical skills, comfortable with large data sets, attribution modeling, and tools such as Dreamdata, Salesforce/CRM, Looker, Power BI.
- Strong ability to leverage AI and automation to improve performance, increase efficiency, and speed paid media execution.
- Proven success managing large‑scale B2B campaigns across multiple platforms.
- Excellent communication and project management skills.
- Experience in SaaS or enterprise tech preferred.
Compensation
Base salary: $125,000–$148,000 plus a 15% bonus structure.
Benefits
Comprehensive benefits package, including health insurance options (medical, dental, vision), 401(k) plan with company match, generous paid time off, paid parental leave, disability and life insurance, Employee Assistance Program, and voluntary benefits.
Equal Opportunity Employment
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.
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