Sr / Associate Director, Digital Marketing (Oncology)

Compensation
The base salary range for this position is $170,000 to $269,000. The position may be eligible for a role-specific discretionary bonus, relocation, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, and qualifications, and other factors permitted by law. For an overview of our benefits please click here.

Description
The Sr/Associate Director of Digital Marketing is responsible for leading digital strategy and execution for a newly launched biomarker-targeted oncology brand, translating brand priorities into connected digital engagement across patients, caregivers, healthcare professionals, and key oncology stakeholders.

Sitting within the brand team, this role ensures digital is not a stand-alone channel, but an integrated driver of brand performance. It connects customer insights, content, media, omnichannel execution, and measurement to deliver meaningful, coordinated engagement across the treatment journey, with particular emphasis on patient engagement within complex oncology care environments.

The role partners closely with Brand Marketing, Omnichannel, Analytics, Field teams, and external agency partners to design and deliver customer-centered, data-informed digital experiences. Accountable for ensuring execution is insight-driven, compliant, measurable, and responsive to evolving oncology decision-making, bringing modern digital capabilities into day-to-day brand decisions and supporting the brand’s ability to adapt to changing market dynamics.

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the company’s success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim’s high regard for our employees.

Location
This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site.

Duties & Responsibilities
Digital Strategy Leadership

Develop and execute a comprehensive digital marketing strategy aligned to brand priorities

Design and implement omnichannel communication journeys across CRM, paid media, email, SEO/SEM, SMS, websites, and social channels

Serve as digital subject-matter expert, ensuring integration of digital best practices across the therapeutic area and customer segments

Collaborate with the Omnichannel Operations team to ensure digital platforms, capabilities, and operational processes align with therapeutic-area needs and support seamless execution of digital content

Partner with patient services and advocacy-facing teams to ensure digital solutions reflect patient needs and barriers within oncology care pathways

Translate insights into digital solutions that support customer engagement

Digital Content, Experience & Campaign Execution

Lead digital campaign planning and execution across owned, paid, and CRM channels

Oversee website strategy, digital content deployment, email journeys, media coordination, and channel integration

Partner with sales, field marketing, market access, and medical to reinforce strategic messages across channels

Use segmentation and customer insights to improve precision, relevance, and timing of digital engagement

Partner with agency teams to deliver high-quality, compliant execution

Oversee content strategy, creation, and optimization across digital channels, ensuring relevance across customer journeys and brand objectives

Analytics, Measurement & Optimization

Use data and AI-enabled insights to refine segmentation, targeting, and content sequencing

Apply precision engagement principles to determine what content should be delivered, when, to whom, and through which channel

Support next-best-action thinking across digital and field-connected engagement

Define digital KPIs linked directly to brand objectives

Work with analytics and insights team to develop measurement frameworks to assess performance across digital tactics and channels

Analyze engagement trends, attribution, and ROI to generate actionable insights and recommendations

Conduct A/B testing and leverage predictive analytics to optimize targeting, personalization, and content effectiveness

Operational & Budget Management

Oversee agency partners to ensure timely, high-quality development of creative assets and digital campaigns

Lead promotional review processes (PRC/HPRC), ensuring digital materials meet business goals while adhering to regulatory, medical, and legal standards

Manage digital budgets, SOWs, MSAs, and agency/vendor relationships to ensure efficient use of resources

Maintain operational excellence through strong documentation, governance, and process optimization

Requirements

Bachelor’s degree in Marketing, Business, Digital Media, Life Sciences, or related field; advanced degree (MBA or similar) preferred

7–10+ years of marketing experience within pharmaceutical, biotech, medical device, or regulated industries

Experience working in the Oncology therapeutic area within marketing execution

Entrepreneurial mindset with curiosity for emerging technologies, AI, and innovation trends

Demonstrated expertise in omnichannel strategy, digital content development, CRM, NPP, SEO/SEM, and marketing automation

Strong understanding of compliance, medical/legal/regulatory review processes

Proven ability to translate analytics into decision-making and digital optimization

Experience managing digital agencies, internal teams, and complex cross-functional stakeholders

Excellent communication, project management, and presentation skills

Demonstrated project management skills

Demonstrated ability to manage budget and resources

Demonstrated ability to achieve results in a highly matrixed organization

Proficiency in MS Office, Outlook and database applications

Preferred Experience

HCP or Patient segmentation and engagement strategy

Experience supporting product launches or new indications

Familiarity with martech tools (e.g., Salesforce Marketing Cloud, Google Analytics, SEMrush)

Travel & Work Environment

This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 3 days per week on-site.

Travel may range from occasional to moderate (5–20%) for conferences, insights gathering, and cross-functional meetings

Our Company

Why Boehringer Ingelheim?

With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.

Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.

Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you\'ll be helping to transform lives for generations.

Want to learn more? Visit https://www.boehringer-ingelheim.com

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