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Sales and Marketing Manager

Uptown Alley_Uphoff Ventures LLC, Midlothian, VA, USA

Job type: Full Time


Benefits:

Fun and Exciting Work Environment

Culture & Community - engaging team events, monthly team recognition

401k, Roth IRA

Financial Security - competitive salary, incentive bonus structure

Generous Paid Time Off Policies

Work-Life Balance - Flexible working schedule

Paid Parental Leave

Health & Wellbeing - company sponsored health and vision insurance

Professional Development

Key Responsibilities

Lead sales strategies that drive group bookings, private events, and corporate partnerships to achieve monthly and annual revenue targets

Manage the end-to-end sales process: prospecting, client communication, proposals, event consultations, and post-event follow-up

Build and maintain strong relationships with clients, vendors, and community organizations

Oversee Uptown Alley’s digital presence — including social media channels (Facebook, Instagram, TikTok, LinkedIn), website updates, and online event listings

Oversee digital marketing campaigns using Meta Ads Manager, Google Ads, and email marketing tools

Create engaging visual content and promotional materials in Canva aligned with brand identity

Monitor campaign performance analytics and adjust strategies to optimize reach, engagement, and conversions

Collaborate with marketing and operations teams to ensure cohesive messaging across all channels

Participate in community outreach, sponsorships, and partnerships that drive awareness and guest traffic

Qualifications

Proven experience in Sales, Marketing, or Business Development, preferably in the hospitality, entertainment, or events industry

Strong digital marketing expertise, including social media management, paid advertising (Meta/Google), email campaigns, and website CMS platforms

Experience in Canva and familiarity with Adobe Creative Suite a plus

Excellent written, verbal, and visual communication skills

Demonstrated ability to meet or exceed sales goals and manage client relationships

Strong organizational and multitasking abilities in a fast-paced environment

Leadership and team collaboration skills to effectively coordinate with cross-functional teams

Experience with CRM systems and standard office software (MS Office, Google Workspace)

Flexibility to work evenings, weekends, and holidays as required by business needs

Associate’s or Bachelor’s degree in Marketing, Business, Hospitality Management, or related field preferred

Education & Qualifications:

Highschool or GED equivalent.

Must be 21 years old.

Must be able to work up tp fifty hours per week.

Able to lift up to 50 lbs, Able to stand for long periods of time.

Desirable - AA or BA in business management or relevant discipline.

Experience:

Minimum 1-2 years experience with an FEC or restaurant in a managerial or leadership position.

Experience in a high-volume environment.

Desirable - Previous experience at an FEC or restaurant

Skills & Competencies:

Excellent verbal and written communication skills

Time management skills

Leadership skills

Meticulous attention to detail

Desirable - Basic understanding of financial analysis and budget management. Familiarity with the latest entertainment trends and technology.

Technological Proficiency

Basic working knowledge of our Customer Relationship Management (CRM) Software

Working knowledge of our Reservation and booking software.

Working knowledge of our Point-of-Sale (POS) System

Intermediate skills with Microsoft office, and Windows based PCs

Intermediate payroll and HRIS platform understanding

Desirable - Social media proficiency

Personal Qualities:

Self motivated, strong teamwork ethic and attitude, passion for their work, maintains professional demeanor.

Languages:

English

Desirable - Spanish

Department: Sales Location: On-Site Travel Required: Occasionally Type: Full-Time Working Pattern: Monday-Friday, Weekends, Nights, Holidays Reports To: Corporate Director of Sales and Marketing & General Manager Collaborates With: Operations, Sales and Marketing, Payroll, Administrative Support Teams Supports & Engages With: Manager Assistants, FOH, BOH, Guests