Senior Global Brand Manager, Brand Operations - Luxury (Hybrid-Chicago)

Senior Global Brand Manager, Brand Operations - Luxury (Hybrid-Chicago)
US - IL - Chicago

Marketing

Professional Staff/Corporate

Full-time

Yearly US Dollar (USD) pay basis

Summary
The Opportunity

Hyatt’s Luxury Global Brand Team is seeking a Senior Global Brand Manager, Brand Operations to play a critical role in bringing our brands to life—beyond strategy and into consistent, high-quality execution.

This role is designed for someone who thrives in the space between brand, operations, and creative execution. You will be responsible for ensuring that our luxury brands are not only clearly defined, but also usable, accessible, and consistently delivered across properties, regions, and guest touchpoints worldwide.

You will partner across Brand Strategy, Brand Marketing, Brand Effectiveness, Operations, and regional teams to translate brand intent into reality—supporting hotel teams, strengthening brand systems, and elevating how our brands show up in real life.

At its best, this role is equal parts brand steward, operational lead, and creative contributor—someone who brings discipline to execution and discernment to every detail.

Benefits
We’re proud to offer exceptional corporate benefits which include:

Annual allotment of free hotel stays at Hyatt hotels globally

Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on‑site fitness center

A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption

Paid Time Off, Medical, Dental, Vision, 401K with company match

Who You Are
As our ideal candidate, you understand the power and purpose of our culture of care and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Wellbeing. You enjoy working with others, are results‑driven, and are looking for a variety of opportunities to develop personally and professionally.

The Role
As the Senior Global Brand Manager, Brand Operations – Luxury, you are responsible for making the brand real.

You will:

Translate brand strategy into clear, actionable tools and guidance

Build and maintain the systems that support global brand consistency

Serve as a primary point of contact for property teams

Ensure that brand standards, materials, and resources are practical, accessible, and consistently applied

Partner with marketing to ensure creative output is brand‑right and execution‑ready

Your Key Responsibilities
Brand Operations & Systems (Core to the Role)

Own the development, organization, and ongoing evolution of brand standards, OS&E guidelines, collateral, and tools

Ensure all brand materials are current, centralized, and available in usable formats for global teams

Establish clear systems for file management, toolkits, and brand resources

Drive consistency in how brand information is structured, shared, and maintained

Property Enablement & Brand Support

Serve as a primary point of contact for hotel teams, providing timely, practical brand guidance

Support hotel openings, transitions, and renovations, ensuring alignment with brand expectations

Translate brand standards into clear, actionable direction for operators

Build strong relationships with field teams by being responsive, solutions‑oriented, and collaborative

Quality Assurance (QA) & Brand Performance Insights

Partner with QA and Operations to analyze audits and identify trends across the portfolio

Translate findings into clear recommendations to improve standards and executionHelp close the gap between brand intent and on‑property delivery

Support initiatives that drive improvement in core brand and guest experience metrics

Creative Direction & Brand Application

Provide creative direction and feedback on brand assets across photography, video, digital, and property materials

Ensure all creative output reflects luxury positioning, tone, and visual consistency

Partner with internal teams and agencies to shape brand storytelling and content development

Support the evolution of brand expression across all guest‑facing touchpoints

Marketing Integration & Campaign Support

Partner with Brand Marketing to ensure campaigns are aligned with brand standards and positioning

Support development of launch kits, messaging frameworks, and content guidelines

Contribute to campaign learnings and continuous improvement

Brand Experience & Touchpoints

Support development and refinement of signature brand elements, including OS&E and guest touchpoints

Ensure brand expression is consistent across in‑room, digital, and on‑property experiences

Evolve how the brand is felt, not just seen, at the property level

Success in This Role Means

You are known for bringing structure to complexity, making the brand easy to understand and execute

You are a trusted partner to hotel teams, providing clear, timely, and practical support

You consistently deliver work that is both brand‑right and execution‑ready

You balance creative instinct with operational discipline

You proactively identify gaps and drive solutions without waiting for direction

You earn the confidence of peers and leadership through clarity, follow‑through, and collaboration

Your impact extends across the global luxury portfolio, ensuring brand strength, hotel excellence, and commercial success.

Qualifications
Experience Required:

5+ years of experience in same field, industry, or other equivalent business/ function role

Strong understanding of how brands are executed at the property level and across multiple touchpoints

Highly organized with the ability to manage multiple priorities and stakeholders

Brings a refined eye for creative quality and luxury standards

Strong communicator who can translate complexity into clear, actionable direction

Comfortable working across global, cross‑functional teams

Experience Preferred:

Bachelor’s degree preferred, Marketing, Business, or Communications a plus

The salary range for this position is $150,000–$160,000. This position is also eligible to earn incentive awards, an annual bonus, monthly or quarterly incentives, etc.

The final pay rate/salary offered to the successful candidate will depend on experience, skill level, and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate.

The position responsibilities outlined above are in no way to be construed as all‑encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

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