Creative Director, Copy & Story

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This role leads creative direction for copy and written content across Mint Mobile and Ultra Mobile, working inside Full Bars (our in‑house agency) to deliver brand storytelling and multi‑format written expressions that move marketing objectives forward. The work spans concepting, voice strategy, narrative development, and execution across Ecommerce, Media, Brand, and Retention channels. The role partners closely with senior leaders and cross‑functional teams to translate strategy into creative work that engages our audiences, holds a distinct tone of voice for each brand, and shapes how customers feel about us.

Responsibilities

Lead and mentor the copywriting team to develop high‑quality written content that meets brand and marketing goals across Mint Mobile and Ultra Mobile

Provide actionable feedback through quarterly reviews and ongoing coaching to strengthen craft, career growth, and storytelling instincts

Manage team dynamics and performance to keep a productive, collaborative environment where writers can do their best work

Develop and steward a distinct, consistent tone of voice for each brand, evolving it when business needs call for it

Partner with the Creative Director, Design & Animation as a dynamic duo to deliver breakthrough integrated creative across promotional campaigns, social, experiential/brand activations, and customer communications

Collaborate with marketing partners, Creative Account Management, and external partners to plan and execute creative projects against shared deadlines

Translate briefs (and more often, conversations) into ideas and narratives that drive action

Present creative concepts, rationale, and a persuasive POV to senior leadership and stakeholders to secure alignment and buy‑in

Also responsible for other duties/projects as assigned by business management as needed

Qualifications

Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)

Acceptable areas of study include English, Communications, Advertising, Film or related field (Preferred)

8+ years writing for national or global brands as a creative director or like creative leader. (Preferred)

You’ve worked with leading brands and led copy teams to produce award‑winning work. (Preferred)

D2C brand experience a strong plus (Preferred)

Knowledge, Skills and Abilities

Leadership: A track record of leading copy teams and partnering with marketing and production to produce high‑quality narratives (short and long‑form), campaign concepts, and channel‑specific writing that holds up across Ecomm, Media, Brand, and Retention (Required)

Creative Direction: You have a vision for how every customer touchpoint is evolving and can steer the work that direction. We want passionate creative thinkers who are also seasoned enough to know when to push back, when to take feedback, and when to move on. (Required)

Presentations: Confidently and persuasively presenting creative concepts to secure buy‑in (Required)You work independently and proactively. You can take a brief (or more often, a conversation) and turn it into an idea. You know when to get others involved and how to work with peers inside and outside Creative. (Required)

Problem Solving: Identify problems and provide solutions, or resolve with a sense of urgency, in a high‑volume, fast‑turnaround environment (Required)

Love storytelling: Mint Mobile and Ultra Mobile have grown by crafting motivational stories around people and purpose. We create content that speaks with, not at, our customers. You should be able to copywrite, concept, and steer work against this mission. (Required)

At least 18 years of age

Legally authorized to work in the United States

Travel
Travel Required: Yes

DOT Regulated
DOT Regulated Position: No

Safety Sensitive Position
Safety Sensitive Position: No

Base Pay Range
Base Pay Range: $114,600 - $206,700

Corporate Bonus Target
Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. At T‑Mobile, employees in regular, non‑temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year‑end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, copy and paste this link into your browser: https://paylookup.t-mobile.com/paylookup?reqID=REQ350563

At T‑Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part‑time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays – which total about 4 weeks for new full‑time employees and about 2.5 weeks for new part‑time employees annually – paid parental and family leave, family building benefits, back‑up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short‑ and long‑term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long‑term care insurance. We don’t stop there – eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T‑Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

T‑Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un‑carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1‑844‑873‑9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non‑accommodation related requests.

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