Sales Coordinator

McKinley is excited to announce several openings on our Michigan Sales Team for the role of

Sales Coordinator . This position serves as the critical first point of contact for all new prospective residents and represents the first impression of McKinley.

This is a centralized sales role, where you will be selling communities sight‑unseen, engaging prospects primarily through phone, email, text, and virtual tours.

The Sales Coordinator sets the tone for the entire customer journey by ensuring every prospect experiences a prompt, professional, and engaging introduction to our communities. This role is responsible for managing new leads across an assigned portfolio—often spanning multiple sites—by confirming tours, driving application completions, sharing actionable insights with leadership, and maximizing prospect‑to‑application conversion rates.

Onboarding
The Sales Coordinator position includes a 90‑day onboarding period focused on learning our apartment communities, sub‑markets and prospects through a responsibility set centered on tours.

Daily travel between multiple apartment communities throughout the Ann Arbor/Ypsilanti market

Must drive own reliable vehicle

Michigan Sales Team – McKinley

Compensation:

$50,000–$55,000 annually plus bonus potential

Key Duties & Responsibilities
Lead Management & Qualification

Serve as the first point of contact for incoming leads via phone, email, and text

Collect initial information regarding prospect needs, preferred community, and move‑in timeline

Support lead qualification efforts in accordance with McKinley’s standard guidelines and elevate leads as appropriate

Maintain accurate and timely records of all lead interactions in the CRM system

Communicate clearly, courteously, and professionally to ensure a strong first impression

Conversion Support

Follow up with prospects as directed by Sales Coordinators or Community Managers

Monitor lead progress and identify opportunities for additional engagement

Support application follow‑up and provide guidance to help prospects complete submissions

Share insights related to prospect behavior, trends, and frequently asked questions to improve processes

Tour Scheduling & Coordination

Schedule and confirm property tours for prospective residents

Prepare and share detailed notes with on‑site leasing teams to ensure a seamless tour experience

Communicate tour changes, cancellations, or reschedules promptly and professionally

Collect post‑tour feedback and update CRM records accordingly

Partner with Sales Coordinators, Community Managers, and Leasing Teams to align priorities and follow‑up efforts

Maintain open, proactive communication across departments for smooth handoffs and consistent messaging

Participate in team meetings, training sessions, and process improvement initiatives

Demonstrate McKinley’s core values and a customer‑first mindset

CRM & Administrative Support

Accurately log lead data, communication notes, and tour details in the CRM system

Maintain high standards of data accuracy and completeness

Support reporting and lead‑tracking initiatives as needed

Learn and adhere to Fair Housing laws and McKinley documentation standards

Customer Experience

Deliver helpful, friendly, and professional communication at every touchpoint

Represent McKinley’s brand values of empathy, integrity, and service excellence

Ensure each interaction reflects McKinley’s customer‑focused culture

Success Metrics

Front Door Goals:

Consistently meet Front Door goals through value‑based engagement

Conversion Rate:

Meet or exceed prospect‑to‑application conversion targets

Response Time:

Maintain rapid and professional response times for all inquiries

CRM Accuracy:

Ensure accurate, compliant documentation in alignment with Fair Housing requirements

Team Collaboration:

Demonstrate strong communication and alignment with cross‑functional teams

Close‑Out Goals:

Support occupancy goals by closing vacants within assigned portfolios and assisting other portfolios as needed

Qualifications
Education & Experience

Minimum of 2 years of experience in sales, customer service, or leasing coordination

Preferred experience in residential property management or real estate

Proficiency with CRM systems, lead management platforms, and reporting tools

Customer‑first service mindset

Strong active listening and needs‑assessment skills

Lead qualification and urgency identification

Excellent verbal and written communication

In‑depth understanding of products, services, and competitive advantages

Objection handling and persuasive communication skills

Empathy and relationship‑building ability

Data‑driven problem‑solving and insight sharing

Strong closing and follow‑through skills

Effective time management and organization

Commitment to continuous improvement

Consistent demonstration of McKinley’s core values

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