Go To Market Marketing Manager North America

Go-To-Market Marketing Manager – North America
Location:

Chicago, IL (Hybrid: 3 days in-office, 2 remote)

Role Overview
Responsible for owning end-to-end marketing execution and go-to-market delivery for the North American business. This role integrates campaign management, product launch execution, positioning, messaging, media planning, and sales enablement.

Responsibilities

Own planning and execution of integrated marketing campaigns, develop campaign strategies, media plans, and manage campaign calendars.

Own go-to-market execution for new product launches and initiatives, build comprehensive launch plans, and serve as North American marketing lead for launches.

Act as a brand champion, ensure adherence to brand guidelines, develop product positioning and value propositions, and create messaging frameworks.

Develop launch and campaign toolkits, partner with Sales teams, and support adaptations for various channels.

Actively use AI tools to improve efficiency and quality, and evaluate new AI tools.

Define and track KPIs, support post-launch reviews, and use insights for continuous improvement.

Requirements & Skills

6–9 years of experience in Marketing, Go-To-Market, Product Marketing, or adjacent roles.

Proven experience leading integrated campaigns and product launch execution.

Experience working with Global marketing teams and adapting global strategies for local markets.

Experience supporting multi-channel environments (D2C, Retail, Amazon, B2B/Industrial).

Strong cross-functional leadership and project management skills.

Clear, structured communicator.

Comfortable with hands-on execution.

Highly organized, detail-oriented, and deadline-driven.

Practical, responsible use of AI tools.

Working Hours & Benefits
Full-time hybrid role (3 days in-office, 2 days work-from-home), Monday through Friday, 7:00 A.M. to 4:00 P.M.

Benefits

Health, dental, vision, and life insurance

Short-term disability

Paid vacation and sick leave

401k company match

Employee Assistance Program (EAP)

Health/Fitness reimbursement

Flexible Spending Account (FSA)

HSA with company contribution

And more!

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