Go To Market Marketing Manager – North America

Evolution is a globally recognized leader in the industrial power tools market, with over 30 years of innovation and a presence in more than 27 countries. Operating across the UK, US, France, and China, the company has built a strong reputation in the steel and fabrication industry through its proprietary dry-cutting technology now expanded into versatile multipurpose tools capable of cutting steel, aluminum, and wood. With rapidly growing North American distribution across key Industrial Retail, and eCommerce partners including Airgas, Amazon, Grainger, Home Depot, Lowe’s, and Menards, as well as our own D2C websites. Evolution continues to achieve both growth and scale across all our Sales Channels and is on a clear trajectory to become one of the most iconic brands in the global power tools space.

The Opportunity
Reporting to the Head of Marketing, North America the Go-To -Market Marketing Manager is responsible for owning end-to-end marketing execution and go-to-market delivery for the North American business. This role brings together integrated campaign management, product launch execution, positioning, messaging, media planning, and sales enablement into a single point of accountability.

This role is a critical interface between North America and Global Marketing, ensuring global strategies, assets, and brand frameworks are translated into effective, fully supported market execution for the US, Canada, and Mexico. The role is hands‑on, with one owner accountable for ensuring products and campaigns are launched clearly, consistently, and effectively across D2C, Retail, Amazon, and B2B/Industrial channels.

Responsibilities

Own planning and execution of integrated marketing campaigns across all of North America

Develop campaign strategies that span owned, earned, and paid media

Develop media plans and channel recommendations aligned to campaign objectives, including budget allocation, channel mix, a flighting

Manage campaign calendars, asset needs, and cross‑channel coordination

Own go‑to‑market execution for new product launches, line extensions, and initiatives

Build and manage comprehensive launch plans including timelines and key milestones, target customer segments and priority channels, messaging hierarchy and key claims, required assets, media support, and enablement materials

Ensure Global briefs clearly reflect North American market needs, channel requirements, and media use cases and all assets required for external media, owned media, e‑commerce, and retail activation are included in Global briefs

Actively participate in asset development, reviews, and final sign‑off to ensure assets are market‑ready, on‑brief, and channel‑appropriate

Ensure launches are delivered on time, on message, and sales‑ready

Ensure adherence to Brand Visual Identity (BVI), positioning, tone of voice, and messaging principles across all executions

Translate technical product features into clear customer benefits and use cases

Create and maintain messaging frameworks used across campaigns, media, sales tools, and channel content

Develop launch and campaign toolkits including POP and training materials

Support adaptations for Amazon, D2C, Retail, and B2B/Industrial partners while protecting brand and positioning integrity

Actively use AI tools to improve efficiency and quality across marketing and GTM workflows

Define and track campaign, media, and launch KPIs in partnership with Marketing, Sales, and Ecommerce teams

Support post‑launch and post‑campaign reviews to identify wins, gaps, and optimization opportunities

Requirements

5+ years of experience in Marketing, Go‑To‑Market, Product Marketing, or adjacent roles highly preferred

Proven experience leading integrated campaigns and product launch execution across multiple sales channels including Ecommerce

Experience working with Global or centralized marketing teams and adapting global strategies for local market execution

Experience supporting and delivering market‑ready creative across multiple sales channel including: Ecommerce (D2C, Retail, Amazon), Retail and Industrial Brick & Mortar and B2BIndustrial Distribution.

Strong cross‑functional leadership and project management skills

Experience designing traditional marketing materials

Highly organized and process‑oriented brings structure to ambiguity and manages multiple initiatives simultaneously

Ways of Working
This is a full‑time Hybrid role (3 days in‑office, 2 Days work‑from‑home) with standard working hours Monday through Friday from 7:00 A.M. to 4:00 P.M.

401K, Medical, Dental and Vision

Flexible Spending and Health Savings Accounts (FSA/HSA)

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