Content Strategist & Writer - Healthcare

About Us
Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services. Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy access to a diverse and inclusive culture, continuous professional growth, health and wellness benefits, and world‑class facilities and technology in our offices or yours.

Benefits

Our commitment to diversity, as the largest minority‑ and woman‑owned enterprise in the U.S.

Continuous professional growth and leadership opportunities.

Health, wellness, and financial benefits to offer peace of mind to you and your family.

World‑class facilities and the technology you need to thrive – in our offices or yours.

Job Summary
SHI is seeking a Content Strategist & Writer – Healthcare to support our Healthcare business. This role is responsible for developing clear, compelling content that supports brand positioning, campaign performance, and product storytelling. The position blends content strategy, thought leadership, and product marketing writing, translating complex healthcare solutions into value‑driven narratives that resonate with target audiences. This role partners closely with product and solutions marketing, growth marketing, demand generation, sales, and subject matter experts to create content that educates, differentiates, and drives growth across the funnel.

Role Description

Develop and execute content strategies aligned to business goals, go‑to‑market motions, and healthcare audience needs, translating complex concepts into clear, compelling narratives.

Collaborate with campaign managers, sales teams, field marketing, and subject matter experts to create accurate, relevant, value‑driven content tailored to specific personas, industries, and buying stages.

Write product‑adjacent content, including solution briefs, one‑pagers, FAQs, messaging frameworks, and web copy.

Produce full‑funnel, prospect‑facing content such as blogs, eBooks, whitepapers, webinars, email copy, and landing pages.

Ensure consistency in voice, messaging, and positioning across all channels.

Support product and solution launches by creating sales‑ and campaign‑aligned enablement content that supports prospecting and pipeline acceleration.

Apply SEO best practices to improve content discoverability, search rankings, and organic performance across web and campaign assets.

Behaviors and Competencies

Communication: effectively communicate complex ideas and information, adapting style to the audience.

Detail‑Oriented: identify errors or inconsistencies and make necessary corrections.

Research: initiate independent research to gather necessary information without explicit instructions.

Multi‑Tasking: identify opportunities for task optimization, propose solutions, and manage multiple tasks without explicit instructions.

Conceptual Thinking: develop and apply moderate conceptual frameworks to solve moderate problems.

Time Management: use time effectively and work toward improving task prioritization and deadline management.

Intellectual Curiosity: actively seek new learning opportunities and apply learned concepts to different situations.

Self‑Development: set personal development goals and take steps to achieve them.

Documentation: independently create and update documentation, ensuring accuracy and consistency, and identify gaps or areas needing clarification.

Skill Level Requirements

Intermediate proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.

Intermediate proficiency in Adobe Illustrator for creating visually compelling graphics.

Intermediate experience in HTML and CSS for web design and development tasks.

Intermediate application of SEO principles to enhance visibility and performance of web designs.

Intermediate ability to create clear and effective technical documentation.

Other Requirements

Completed Bachelor's Degree in Communication or a related field, or relevant work experience.

2–5+ years of experience in content marketing, content strategy, or related roles.

Proven ability to write for executive and professional audiences (B2B experience preferred).

Exceptional writing, editing, and content organization skills.

Strong productivity using Microsoft applications.

Ability to travel to SHI, partner, and customer events.

Preferred

Experience in healthcare, health IT, SaaS, or enterprise technology.

Familiarity with product marketing concepts, including positioning, personas, and value propositions.

Experience creating sales‑enablement or go‑to‑market–aligned content.

Comfort collaborating with subject matter experts and translating technical input into market‑ready content.

The estimated annual pay range for this position is $80,000 - $100,000, which includes a base salary. Benefits may include, but are not limited to, medical, vision, dental, 401(k), and flexible spending.

Equal Employment Opportunity – M/F/Disability/Protected Veteran Status

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