DIRECTOR OF SPANISH LANGUAGE MEDIA SALES - WKTB (TELEMUNDO)
Job Summary
We are seeking a well‑qualified, passionate, and goal‑driven Director of Spanish Language Media Sales for Telemundo Atlanta (WKTB). The Director will work from Brookhaven offices and will be dedicated to growing broadcast and digital revenue through direct client and agency relationships while managing a team of media executives.
Responsibilities
- Prepare and present accurate and comprehensive sales presentations.
- Create clear and concise media plans that detail specifically the products being utilized throughout the month, quarter, and year.
- Look for opportunities to develop monetization solutions for clients and ensure clients are receiving best‑in‑class customer service in a timely manner.
- Personally develop and close new business broadcast and digital accounts.
- Experience with creating/executing successful sales workflow processes.
- Knowledge and experience with Hispanic media ad sales and establishing close business relationships with local
ational advertising agencies and clients. - Provide Hispanic sales training to local sales AEs and assist in closing and maintaining business, while seeking new local direct accounts.
- Work in a fast‑paced environment and handle multiple challenges simultaneously.
- Achieve all monthly and quarterly budgets/KPI’s set by sales management.
- Target and close new business prospects for Broadcast and Digital/OTT advertising sales.
- Develop and maintain excellent relationships with clients and local
ational agencies by identifying clients’ advertising needs and developing customized solutions to meet those needs. - Experience with non‑traditional revenue (event sponsorships, franchise sponsorships, etc.).
- Communicate effectively with local sales teams and management to ensure accurate generation of revenue tracking reports, pending deals, forecasts, advertisers, contacts, and prospect lists.
- Work with internal departments to manage account stewardship through the process.
- Prepare weekly/monthly/annual sales activity reports and keep the client database up to date by recording all activities, transactions, and communications with clients.
- Lead/Attend sales meetings, training sessions and client meetings, and promotions.
- Understand and communicate the resources, products, and capabilities of all of Gray Broadcasting's assets.
- Maintain and track an accurate forecast by account at all times.
- Bring a high energy level, ambition, intensity, and long‑term perspective to build something genuinely significant over time.
Qualifications
- Minimum 5 years of Hispanic experience working with clients and local agencies for TV and digital advertising sales.
- A successful track record of driving new business through both client direct and agency relationships.
- Experience selling live sports/OTO special sponsorship campaigns to key multimarket clients in advance.
- Experience selling show integrations on a local and potentially State/regional level.
- Multi‑platform media sales expertise in selling broadcast TV in combination with digital media to drive client results.
- Relationship builder with an engaging and energetic personality and a desire to contribute to the team to win.
- Goal‑driven and self‑motivated individual who challenges self to exceed targets.
- Ability and experience selling multi‑platform advertising programs that include Radio, TV, Digital, Social, and Influencer marketing.
- Excellent written, verbal communication, and interpersonal skills.
- Ability to multitask and work in a high‑pressure, fast‑paced environment with tight deadlines.
- Strong written, presentation, marketing, and closing skills.
- Extensive knowledge of Wide Orbit, Matrix, as well as Microsoft Office products: Word, Excel, and PowerPoint.
- Bachelor’s degree preferred.
Equal Employment Opportunity Statement
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. The company complies with applicable state and local laws governing nondiscrimination in employment. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of employees to perform their job duties may result in discipline up to and including discharge.
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