Social Media Manager

Location: On site in locations listed in job posting

Overview
First Horizon is seeking a Social Media Manager to help evolve social into a strategic, brand-building, and insight-generating capability within the marketing organization.

This role will be responsible for both shaping and executing platform strategy across key social channels, ensuring that how the brand shows up in social environments is intentional, consistent, and aligned with broader marketing and business goals. The Social Media Manager will play a critical role in translating brand and content strategy into platform-native, audience-relevant experiences, while also helping the organization better understand how audiences engage with the brand in real time.

Reporting to the Social Media Director, this role will partner closely with Content Strategy, Creative, Media, Digital Experience, and Analytics teams to ensure social is fully integrated into campaigns and initiatives. This individual will also work closely with internal content creators to develop social-first content and contribute to a test-and-learn culture that continuously improves performance and engagement.

This is not solely an executional role — it requires a strong understanding of platform strategy, content, and audience behavior, along with the ability to contribute to broader marketing conversations and bring forward ideas that elevate how the brand shows up in social.

Key Responsibilities

Platform Strategy & Organic Social Leadership

Own and evolve platform-level strategy across priority social channels (e.g., LinkedIn, Instagram, Facebook, etc.)

Define the role, purpose, and content approach for each platform to ensure intentional and differentiated execution

Partner with the Social Media Director to refine and advance the organic social strategy

Maintain deep expertise in social trends, platform updates, and emerging opportunities, bringing forward recommendations and POVs

Content Integration & Social Execution

Manage and execute an enterprise-wide social content calendar, ensuring consistent, always-on brand presence

Partner closely with Content Strategy to translate content pillars and messaging into platform-native execution

Collaborate with internal content creators to develop social-first content formats and storytelling approaches

Own copywriting for real-time and quick-turn content, while editing and refining externally developed content

Creative Collaboration & Social-First Thinking

Partner with creative and brand teams to ensure social content aligns with brand standards while remaining platform-native

Provide POV on social-first creative formats, messaging, and execution

Contribute to the development of a test-and-learn approach for creative, including content formats, messaging, and cadence

Community Engagement & Brand Presence

Lead community management efforts, ensuring responses are timely, thoughtful, and brand-aligned

Identify opportunities to proactively engage with audiences, not just respond to inbound interactions

Help shape how the brand shows up in real-time and culturally relevant moments across platforms

Insights, Reporting & Continuous Improvement

Develop and manage a consistent organic social reporting cadence

Establish benchmarks and track performance across engagement, reach, and audience growth

Translate performance data into clear insights and actionable recommendations

Act as a feedback loop to inform content strategy, media planning, and broader marketing efforts

Cross-Functional Collaboration & Integration

Partner with:

Brand

Content Strategy

Creative

Media

Digital Experience (Website)

Analytics & MarTech

Ensure social is fully integrated into campaign planning and execution

Collaborate with the media team to inform paid social strategy based on organic performance and insights

Governance, Compliance & Operational Excellence

Maintain social media processes and procedures within a regulated environment

Partner with Legal, Risk, and Compliance to ensure all activity meets industry and organizational standards

Support internal stakeholders through training, guidance, and best practices for social media usage

Manage relationships with agencies, platform partners, and vendors as needed

Regional & Activation Support

Support regional and local marketing initiatives, including events, partnerships, and sponsorship activations

Ensure social is leveraged effectively as a channel to amplify brand presence in local and community contexts

Qualifications

3–5+ years of experience in social media management, content marketing, or digital marketing, with a strong focus on organic social

Demonstrated experience owning and executing platform-level social strategies, with an understanding of how different platforms serve different roles within a broader marketing ecosystem

Strong understanding of social content and storytelling, with the ability to translate brand and content frameworks into platform-native social execution

Experience partnering cross-functionally with content, creative, media, digital, and analytics teams

Strong writing, editing, and communication skills, with attention to detail and ability to adapt tone for different audiences and platforms

Experience managing social media calendars, publishing workflows, and community engagement in a fast-paced environment

Familiarity with social media tools and platforms (e.g., Sprinklr, Hootsuite, native platform tools) and comfort navigating platform updates and changes

Ability to operate in a regulated environment, with experience or comfort working within compliance, legal, and risk frameworks

Highly organized, proactive, and comfortable working in a cross-functional, matrixed organization

Curiosity and awareness of emerging trends across social platforms, content formats, and digital behavior, with a desire to continuously test and learn

Work experience in Financial Services or highly regulated industry a plus

What Success Looks Like

Social evolves from an executional channel to a distinct and strategic brand expression platform, with a clear voice, presence, and role across priority platforms

Each platform (LinkedIn, Instagram, etc.) has a defined purpose, content approach, and cadence, rather than a one-size-fits-all posting strategy

Social content consistently reflects brand strategy, messaging, and tone, while also feeling native and relevant to each platform

Social becomes a reliable source of insights and audience understanding, informing content, media, and broader marketing strategies

Community engagement is timely, thoughtful, and brand-aligned, helping build trust and strengthen relationships with customers and audiences

Organic social performance shows consistent improvement in engagement, reach, and audience growth, with clear reporting and actionable recommendations

The function operates with clear processes, governance, and compliance, while still enabling agility and responsiveness in a regulated environment

Benefits

Medical with wellness incentives, dental, and vision

HSA with company match

Maternity and parental leave

Tuition reimbursement

Mentor program

401(k) with 6% match

More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.

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