Marketing Manager

Benefits

Commission and bonus opportunities

Paid vacation and sick leave

11 Paid holidays

Paid maternity & parental bonding leave

Short & long term disability

Medical/Dental/Vision/Life Insurance

401(k) Match

Training, certification, & growth opportunities

Employee referral & recognition programs

Essential Functions

Driving Results through Marketing Strategy and Execution

Develop and execute multi‑channel marketing campaigns, including digital advertising, print collateral, signage, photo shoots, direct mail, email marketing, social media, community outreach, and on‑site events to support leasing efforts.

Leverage market research to drive localized marketing strategies that align with overarching brand goals and leasing objectives.

Collaborate with Creative Services and the Field Marketing Director for overall creative direction with agency partners, including naming and branding elements of each property.

Manage media spend for assigned properties, optimizing budget allocation for paid media (search, display, social, listing sites) to maximize ROI and increase qualified leads with digital agency partners.

Collaborate with property management leadership and onsite teams to support marketing and leasing goals to distinguish each property from local competitors.

Ensure brand consistency across all marketing channels with overall messaging, design, tone to support leasing goals.

Plan, coordinate, and execute property milestone events in partnership with corporate communications to increase awareness and support leasing goals.

Cultivate relationships with local partners, vendors, and community organizations to amplify property exposure and strategic outreach in partnership with property management.

Analytics & Reporting

Track campaign performance and media spend, analyze marketing metrics, and prepare regular reports for internal and external stakeholders.

Provide actionable insights and recommendations that drive optimization of campaigns and improve overall marketing performance.

Maintain accurate performance dashboards and document results (traffic, leads, conversion metrics, event ROI, etc.).

Special Projects – Participate in special projects and initiatives as identified for the Marketing team such as Property Management or Corporate event activities.

In‑market travel – up to 50% (supporting on‑site reporting, marketing activities such as market comp research, photo shoots, and supporting groundbreaking or grand opening events).

Skills & Abilities
Must Have

College degree in liberal arts, marketing, management, business, or real estate.

3–5+ years of progressive marketing experience.

Experience managing marketing planning and activation from start to finish.

Ability to work in a large, collaborative marketing team while operating as an individual contributor.

Nice to Have

3+ years of marketing experience in multi‑family residential business or related industry with responsibility for digital media planning, advertising reporting, outreach, sales process, design and execution, event execution, and other core regional marketing activities.

Direct experience exceeding sales expectations in various business environments—new developments, property turn‑arounds, various property lifecycle stages; Class A property experience is a major plus.

Operations assignments in residential multi‑family (Leasing Manager, Property Manager, Regional Manager, etc.) are a plus.

Technical Skills

Excellent written and verbal communication skills.

Strong project management and organizational skills.

Creative problem‑solving and critical thinking skills.

Strong knowledge of multi‑channel marketing strategies, including digital marketing tactics.

Ability to strategize and overcome challenges.

Advanced user of Excel and PowerPoint.

Experience with project management tools like Monday.com.

Experience with property management software packages is preferred.

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