Director/Marketing & External Affairs

Director/Marketing & External Affairs

The Marshall Artists Series (MAS) is a long-standing, revenue-generating professional presenting organization serving Marshall University and the greater tri-state region. The Director of Marketing & External Affairs plays a critical leadership role in advancing MAS's presenting vision, strengthening earned revenue and audience engagement, expanding public impact, and supporting free Marshall student access as a core institutional priority.
Position Summary: The Director of Marketing & External Affairs reports to the Executive Director and collaborates closely with the Box Office Manager/Finance Director, who oversees the organization's full budget, ticketing operations, and database management. The Marketing Director receives budgeting, financial process, and IT systems training from the Finance Director, and all marketing-related budget oversight is performed under this guidance.
This position serves as the primary marketing, communications, design, and external-relations professional for MAS and encompasses multiple functional areas typically distributed across several positions in larger presenting organizations. The Director leads all marketing, branding, graphic design, digital strategy, media relations, corporate donor stewardship, crisis communications, and audience development efforts, and manages Ticketmaster reporting and sales analytics.
Functioning as a full creative and communications agency, the Director produces all promotional materials and campaigns and provides hands-on instruction and mentorship to university students seeking professional experience in arts marketing, design, and event promotion. The position requires creativity, technical expertise, strategic judgment, and the ability to manage multiple priorities independently.
Key Responsibilities:
Marketing, Branding & Communications
Revenue Enablement
Contract Compliance & Artist Relations
Crisis Communications
Graphic Design & Creative Production
Ticketmaster & Revenue Analytics
Digital Presence & Web Management
Student Instruction & Experiential Learning
Community Engagement, Corporate Relations & External Affairs
Special Projects
Salary Range - $52,015 - $67,736; Salary is commensurate upon education, experience and internal equity
Salary Type - Salary
Time Type - Full-Time
Work Location - MU - Marshall University