Director of Marketing

Director Of Digital Marketing

Our client is seeking a Director of Digital Marketing to lead performance-driven growth across paid, owned, and earned digital channels. This role will own full-funnel performance, measurement and attribution, and clear storytelling of results, translating marketing data into insights that drive smarter decisions, stronger Member acquisition, and long-term value. This is a hands-on, strategic role for a digital leader who understands the real ins and outs of paid media, analytics, and optimization, effectively translating data findings into future results, inclusive of strategic planning/rationale.
Optimize digital growth strategy and execution across paid search, paid social, display, video, website, app, email, SMS, and loyalty
Lead performance marketing with accountability for key outcomes including leads, trials, joins, CAC, ROAS, LTV, and retention
Manage and evolve attribution and measurement frameworks to ensure data accuracy and confidence in results
Translate complex performance data into clear, compelling narratives for leadership, what's working, what's not, and what to do next
Partner with creative teams to guide ad concepts, messaging, and testing based on performance insights
Manage testing and experimentation across channels, creative, offers, and landing pages
Oversee budgets, forecasting, pacing, and optimization decisions
Ensure flawless execution of campaigns across all digital touchpoints
Own the programming, scheduling, deployment and reporting of email and SMS campaigns, ensuring accurate targeting, timing and optimal performance
Collaborate cross-functionally with Marketing, Operations, and external partners to align digital efforts with business goals
Monitor platform changes, competitive activity, and emerging tools to identify opportunities for growth and efficiency
Support CRM and lifecycle strategy across email, SMS, and in-app messaging
Build segmentation and personalization using behavioral and transactional data
Track and optimize lifecycle KPIs including open rates, CTRs, conversions, churn, and incremental lift
Qualifications
Experience leading performance-driven digital marketing, including analyzing metrics and owning results; multi-unit experience preferred
Deep, hands-on expertise in paid media platforms, targeting, bidding, and optimization
Strong understanding of attribution, analytics, and marketing measurement
Demonstrated experience translating performance marketing results into digestible results with tangible, forward-looking, strategic and tactical planning
Experience with Google Analytics, HubSpot, WordPress, Microsoft Excel and other marketing technology tools
Ability to clearly communicate insights and recommendations through data storytelling
Experience managing agencies and cross-functional partners
Strategic mindset with a willingness to get into the weeds
Strong written, verbal, and interpersonal communication skills
Ability to work independently and strong self-motivation