Director of Marketing

Director Of Digital Marketing Our client is seeking a Director of Digital Marketing to lead performance-driven growth across paid, owned, and earned digital channels. This role will own full-funnel performance, measurement and attribution, and clear storytelling of results, translating marketing data into insights that drive smarter decisions, stronger member acquisition, and long-term value. This is a hands-on, strategic role for a digital leader who understands the real ins and outs of paid media, analytics, and optimization, effectively translating data findings into future results, inclusive of strategic planning/rationale.

Optimize digital growth strategy and execution across paid search, paid social, display, video, website, app, email, SMS, and loyalty Lead performance marketing with accountability for key outcomes including leads, trials, joins, CAC, ROAS, LTV, and retention Manage and evolve attribution and measurement frameworks to ensure data accuracy and confidence in results Translate complex performance data into clear, compelling narratives for leadership, what's working, what's not, and what to do next Partner with creative teams to guide ad concepts, messaging, and testing based on performance insights Manage testing and experimentation across channels, creative, offers, and landing pages Oversee budgets, forecasting, pacing, and optimization decisions Ensure flawless execution of campaigns across all digital touchpoints Own the programming, scheduling, deployment and reporting of email and SMS campaigns, ensuring accurate targeting, timing and optimal performance Collaborate cross-functionally with Marketing, Operations, and external partners to align digital efforts with business goals Monitor platform changes, competitive activity, and emerging tools to identify opportunities for growth and efficiency Support CRM and lifecycle strategy across email, SMS, and in-app messaging Build segmentation and personalization using behavioral and transactional data Track and optimize lifecycle KPIs including open rates, CTRs, conversions, churn, and incremental lift

Qualifications

Experience leading performance-driven digital marketing, including analyzing metrics and owning results; multi-unit experience preferred Deep, hands-on expertise in paid media platforms, targeting, bidding, and optimization Strong understanding of attribution, analytics, and marketing measurement Demonstrated experience translating performance marketing results into digestible results with tangible, forward-looking, strategic and tactical planning Experience with Google Analytics, HubSpot, WordPress, Microsoft Excel and other marketing technology tools Ability to clearly communicate insights and recommendations through data storytelling Experience managing agencies and cross-functional partners Strategic mindset with a willingness to get into the weeds Strong written, verbal, and interpersonal communication skills Ability to work independently and strong self-motivation