Mediabistro logo
job logo

Performance & Commerce Media Manager

GSK Group of Companies, Warren, NJ, USA

Pay: $142,078-$195,356/yr

Job type: Full Time


Manager, Performance & Commerce Media

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.Now it's time to fully realize the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
The Manager, Performance & Commerce Media will support the planning, execution, and optimization of comprehensive digital commerce and performance media strategies across our earned, shared, owned & paid model, marketplace platforms and brand activations. This position ensures tight integration between brand planning and commerce execution, serving as a digital commerce subject matter expert to maximize performance across digital environments. Working cross-functionally with Brand, Media, Shopper Marketing, Sales, Insights & Analytics and agency partners, this role drives marketplace performance, reporting, and growth.This role will promote our Commerce Media COE, integrating e-commerce strategy, data and execution, equally comfortable shaping long-term vision and managing day-to-day performance. A relationship builder who can influence cross-functional teams, maintain relationships with retail partners, navigate complexity and champion new ways of working. A proactive problem-solver with the curiosity to explore emerging platforms and the drive to transform insights into action.
Key Responsibilities

Serve as the commerce media subject matter expert across brand planning to ensure full integration of brand initiatives, media investment, and commerce execution.
Embed commerce media feeds into briefs, creative inputs, and program development in partnership with broader Integrated Marketing team, Brand teams and agencies.
Own performance, forecasting, reporting and growth initiatives for a set of retail partners.
Lead digital commerce reporting, in collaboration with Insights & Analytics team and agency partners, to generate actionable insights to guide brand, media and commercial decisions.
Analyze retailer performance to identify opportunities and inform strategic decision-making.
Partner with Media, Brand, and Shopper Marketing teams on business goals, forecasts, budgets, KPIs and retailer priorities.
Monitor emerging platforms, tools, and capabilities to identify new avenues for growth and cross-functional ways of working more efficiently.
Collaborate on Performance Marketing and digital commerce tests to deliver scalable learnings that drive business impact.
Share industry insights and recommendations with the CCE team to inform future programs and innovation.
*The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.
Why you? Basic Qualifications:
Bachelor's degree in Marketing, Business, Analytics, or related field
6+ years of experience in digital media, including expertise in digital commerce with specific Amazon experience
Proven success in developing and executing digital marketing campaigns
Deep understanding of digital advertising platforms and analytics tools; familiarity with Amazon Marketing Cloud
Strong leadership, communication, and analytical skills with the ability to collaborate effectively across departments and influencer stakeholders at all levels
Strategic thinker with a creative mindset and passion for staying ahead of industry trends and innovations
Ability to thrive in a fast-paced environment and manage multiple projects in a highly matrixed organization
The salary range for this role is $142,078 - $ 195,356 USD annually + bonus