Brand Operations Coordinator

$50,000 - $60,000 base salary range + annual bonus potential!
100% remote in the United States, however, due to state-specific regulatory requirements, Potbelly does not currently support remote work from the following states: Alaska, California, and Hawaii. To be considered for this position, you must be able to perform the role from a state not listed above at the time of hire and for the duration of employment.
Do you hunger for more? Potbelly Sandwich Shop is looking for friendly and outgoing people who enjoy working in a fast-paced, friendly environment. We are where good vibes and great careers are a way of life! What started as a small antique store in 1977 has become a nationally recognized neighborhood sandwich shop with over 400 locations across the United States. But toasty sandwiches are only as good as the people behind them. And yeah, we've got the best. Ready to join our growing Potbelly Nation?

What's In It For You**:

Competitive pay with performance-based annual raises!
Medical, Dental & Vision Insurance
Domestic Partnership Benefits
Paid Parental Leave
FSA and HSA with Employer Contribution
Commuter Benefit Program
Retirement Savings 401(k) WITH company match
Employee Assistance Program
Paid Time Off
Discount Program
Flexible Work Schedule
Career growth opportunities
**If hired, you must meet and maintain all eligibility requirements to qualify**

Job Title:

Brand Operations Coordinator

Department/Function:

Marketing

Location:

Support Center

Reports to (Title):

Senior Director, Brand Marketing

Job Level Individual Contributor

Job Band Associate

Full-Time:

Exempt

Travel Requirements:

Rarely

GENERAL DESCRIPTION

The Brand Operations Coordinator is responsible for overseeing the end-to-end workflow that ensures Potbelly's brand calendar initiatives and creative deliverables move from intake to launch with clarity, speed, and accuracy. This individual contributor role owns the tools, trackers, and process discipline that drive predictable execution across all creative channels - paid, owned, earned, and in-shop/printed materials - while providing transparency to stakeholders.

The Brand Operations Coordinator will report to the Senior Director, Brand Marketing and partner closely within the Brand team and with cross-functional colleagues to serve as the central hub for creative request intake, prioritization, scheduling, internal/external resource assignment, milestone tracking, approvals routing, trafficking readiness, and launch coordination. This role will maintain key calendar and reporting documents and support processes for aligning stakeholders on promotions and key initiatives. The position will also manage complex matrices for our print vendor to ensure all work is planned effectively, executed on time, and delivered with operational excellence.

FOCUS

Brand Calendar & Planning

Partner with Brand team to maintain a forward-looking marketing calendar (6+ months)
Identify gaps, conflicts, and dependencies across initiatives
Translate calendar priorities into timelines, workbacks, and resource plans
Support planning sessions and readiness checkpoints
Creative Operations & Execution

Own the "single front door" intake process for all creative requests
Manage creative development tracker including prioritization, scheduling, and resourcing
Coordinate milestones, approvals, and handoffs across teams and vendors
Ensure deliverables are complete, accurate, and ready for production/trafficking
Project Management & Workflow

Lead project cadence including kickoffs, status meetings, and follow-ups
Track risks, dependencies, and timelines across multiple initiatives
Maintain organization and visibility across all active workstreams
Oversee complex print and in-shop execution matrices
Reporting & Optimization

Maintain reporting for campaign pipeline, timelines, and operational health
Track KPIs such as on-time delivery, cycle time, and revision rounds
Support post-campaign retrospectives and process improvements
Identify workflow inefficiencies and implement scalable solutions
Vendor & Stakeholder Management

Coordinate with internal teams and external vendors/agencies
Manage file handoffs, timelines, and deliverable expectations
Support vendor scope alignment and execution quality
Maintain creative library and asset tracking
ESSENTIAL PHYSICAL FUNCTIONS

Ability to work extended hours as needed
Ability to sit, stand, and work at a computer for extended periods
Must be able to communicate heavily through text, telephone, e-mail, instant messaging, video conferencing, and in-person communications
EXPERIENCE, EDUCATION AND BEHAVIORS

Bachelor's degree in Marketing, Business, Communications, or related field preferred
2-5+ years of experience in marketing operations, creative operations, project management, or agency traffic roles
Experience managing cross-functional workflows and coordinating multiple stakeholders
Strong organizational skills and attention to detail
Ability to manage multiple projects in a fast-paced environment
Excellent communication and stakeholder management skills
Proficiency in project management tools (Smartsheet, Asana, Jira, etc.)
Experience in QSR, retail, hospitality, or consumer brands preferred

Application Deadline: We accept applications for this position until 8/31/2026. We encourage all individuals to submit their applications.

Potbelly actively creates and promotes an environment that is inclusive of all people and their unique abilities, strengths, and differences. We respect and embrace diversity in each other, our customers, suppliers, and all others with whom we interact as an essential component in the way we do business. Diversity only strengthens our Potbelly vibe, who we are, and how we work.

We're an equal opportunity employer. Each applicant will be considered for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, veteran status, or any other basis protected by applicable federal, state or local law.