Job Title: Creative Director, Copy
Location: Los Angeles, CA (Hybrid)
Engagement Type: Full-Time
Reports To: CCO
Salary Range: [Insert salary range]
About Us
UNFOLD is an award-winning, global, integrated creative agency built for an always-on world. We create insight-led campaigns, content, media, production, and immersive experiences that help brands show up across platforms, moments, and culture-driven categories.
The Role
Our Creative team is seeking an experienced Creative Director, Copy to lead integrated creative development across campaigns, content, and digital experiences, with a strong emphasis on social-first and platform-native execution. With a deep understanding of how brands show up across social, digital, and emerging media, you will shape big ideas, define verbal direction, and guide teams toward work that is strategically grounded, culturally relevant, and built to perform.
Here’s What You’ll Do
Integrated Creative Leadership
- Lead the verbal and conceptual direction for integrated campaigns, ensuring ideas are rooted in strategy and built to extend across social, digital, content, and broader brand touchpoints.
- Develop campaign narratives, messaging territories, and creative frameworks that can scale across platforms while maintaining consistency and impact.
- Review, refine, and approve creative work throughout the project lifecycle, maintaining a high bar for originality, clarity, craft, and strategic alignment.
Social & Digital Storytelling
- Shape copy-led ideas and executions tailored to how audiences engage across TikTok, Instagram, YouTube, and emerging digital platforms.
- Ensure creative work feels timely, platform-aware, and culturally fluent while still serving broader campaign and brand objectives.
- Evolve existing assets, campaign materials, and media into fresh digital and social executions that extend relevance and engagement.
Team Leadership & Cross-Functional Collaboration
- Lead, mentor, and develop copywriters and multidisciplinary creatives, helping teams strengthen concepting, storytelling, and presentation skills.
- Partner closely with department leads across Social, Strategy, Production, and Design to align on creative direction, integrated approach, and campaign vision.
- Collaborate with art directors, designers, strategists, editors, and producers to develop work that is cohesive across visual and verbal expression.
- Set a clear creative standard for the team, providing actionable feedback that elevates the work and supports a collaborative, high-performing environment.
Client Partnership & Creative Advocacy
- Present concepts and creative rationale to clients and internal stakeholders with clarity, confidence, and strong strategic grounding.
- Collaborate with account, strategy, and production teams to balance creative ambition with timelines, feasibility, and business objectives.
- Help drive new thinking across the department by championing best practices in integrated storytelling, platform innovation, and culturally responsive creative.
Here’s What It Takes
- 8–10+ years of experience in copywriting, creative direction, or integrated campaign development, preferably within an agency environment.
- Proven experience leading copy-driven creative across integrated campaigns, with strong depth in social and digital execution.
- A strong portfolio demonstrating standout concepting, campaign thinking, and copy craft across brand, social, and digital channels.
- Experience developing ideas that travel across multiple platforms while maintaining a clear and cohesive verbal point of view.
- Ability to translate brand and campaign strategy into distinct messaging systems, campaign narratives, and platform-native executions.
- Demonstrated success leading and mentoring writers and cross-functional creative teams.
- Deep understanding of social platforms, audience behavior, trends, and the role digital channels play within larger campaign ecosystems.
- Comfort working in a high-volume, fast-paced environment while maintaining creative quality and strategic rigor.
- Proficiency with Google Workspace, Slack, and project management tools; familiarity with social listening, reporting, and trend tools is a plus.
What We Offer
- Competitive Medical (subsidized), Dental, and Vision insurance Plan Offerings
- 401K
- Flexible Time-Off (FTO) Policy
- Holiday Flex Time
- Comprehensive List of Company Observed Paid Holidays
- Monthly Mobile Phone stipend
- Annual Professional Education stipend
- Annual Fitness stipend (e.g. gym membership)
- Employee Referral Program
- Fully Stocked Kitchen
- Pet-Friendly Office
- Numerous Company-Sponsored Events and Activities throughout the year
About Our Culture
UNFOLD is a minority-owned business led by two diverse founders who embrace diversity across all areas of the company. We are committed to building teams that reflect a wide range of backgrounds, perspectives, and skills. Employment decisions are based on business needs, job requirements, qualifications, and performance. We strive to maintain a positive, safe, and respectful workplace and have a zero-tolerance policy for discrimination or harassment of any kind.
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