Social Media Specialist & Creative Writer

Social Media Lead At Pennant, our culture is our competitive advantage. We are a collection of independent, locally led healthcare companies united by a shared purpose and the CAPLICO values—Celebration, Accountability, Passion, Love, Intelligence, Customer Second, and Ownership. We believe great results come from empowered leaders, strong relationships, and people who take ownership of their work.
What You'll Do Own and lead strategy across LinkedIn, Facebook, Instagram, and YouTube for the Pennant Group.
Define and evolve Pennant's brand voice across all channels
Build and maintain a consistent, high-quality content cadence
Build content strategies and campaigns to grow audience
Content & Writing Serve as a primary writer and storyteller for the brand
Create compelling posts, scripts, and narratives that reflect Pennant's mission and culture
Translate complex ideas into clear, engaging, human-centered content
LinkedIn Influencer Program Lead and manage a growing network of 4+ internal influencers
Develop and execute content strategies for each voice in building authentic/engaging personalized content
Podcast Growth & Strategy Grow and lead out Pennant's podcast presence partnering with our video production team and podcast hosts to help drive engaging content
Increase listenership, engagement, and distribution reach
Audience Strategy & Growth Define target audiences and refine messaging to reach them effectively
Identify who we're trying to connect with—and how to reach them
Build a sustainable posting cadence
Growth & Performance Develop and execute strategies to see a consistent growth pattern
Track performance metrics and optimize content based on insights
Experiment with new formats, channels, and growth tactics
Who You Are A strong writer with a clear, compelling voice
Both strategic and hands-on—you can think big and execute daily
Deep understanding of LinkedIn and thought leadership content
Experienced in growing social media audiences and engagement
Passionate about storytelling that drives purpose and connection
Comfortable leading initiatives and influencing without formal authority
What Success Looks Like A clear Pennant voice across all platforms
A thriving LinkedIn influencer ecosystem
Consistent, high-quality content cadence
Significant audience growth
A growing, engaged podcast audience
Content that drives both emotional connection and brand credibility
Type: Full-Time
Location: Hybrid - Eagle, ID
Additional Information
We are committed to providing a competitive Total Rewards Package that meets our employee's needs.
From a choice of medical, dental and vision plan to retirement savings opportunities through a 401(k), company match and various other features, we offer a comprehensive benefits package. We believe in great work, and we celebrate our employees' efforts and accomplishments both locally and companywide, recognizing people daily through our Moments of Truth Program. In addition to recognition, we believe in supporting our employees' professional growth and development. We provide employees a wide range of free e-courses through our Learning Management System as well as training sessions and seminars.