Vice President of Marketing

Requirements

10+ years of B2B marketing leadership experience in SaaS or enterprise software

Experience scaling marketing at high-growth or expansion-stage companies

Proven success building and leading high-performing marketing teams (5–15+)

Deep product marketing experience across complex or multi-product platforms

Demonstrated ability to translate positioning and messaging into measurable pipeline and revenue impact

Strong analytical mindset with a data-driven approach to decision making

Experience marketing to both end customers and channel or distribution partners

Familiarity with modern marketing technology stacks (Salesforce, Hubspot, Chilipiper, Gong, Looker, etc.) and AI-powered tools

Equal parts systems thinker and storyteller

A leader comfortable owning revenue outcomes — not just brand metrics

What the job involves

We are looking for a Vice President of Marketing who can take what’s already working and turn it into a durable system, a clear story, and ultimately a brand that defines the category

This role is about building something that lasts — not for a few years, but for decades

As VP of Marketing, you will turn a fast-growing go‑to‑market motion into an enduring revenue engine and category‑defining brand. Reporting to the SVP of Sales and Marketing, this role owns the intersection of pipeline, brand, and narrative. This is not about starting from scratch -- it’s about making what already works repeatable, legible, and scalable

Identify the patterns, messages, and motions driving growth and turn them into repeatable systems and playbooks

Replace heroics with scalable processes

Build a sales enablement library the organization actually uses

Clarify who we are, what we stand for, and why we win

Build a brand synonymous with trust, reliability, and results

Position Cents and its leadership team as category experts through PR, thought leadership, and social media

Lead full‑funnel marketing across paid, organic, email, content, webinars, events, and partner channels

Build integrated campaigns that move prospects from awareness to closed deal

Partner with Sales and RevOps on ICP development, funnel health, attribution, and ROI

Manage marketing spend with discipline — scaling what works and eliminating what doesn’t

Unlock upsell, cross‑sell, and new growth opportunities

Make marketing a reason partners choose Cents and stay with Cents

Build scalable co‑marketing and enablement programs that empower partners to tell our story

Partner with Product and Sales on go‑to‑market strategy for launches

Translate product features into clear customer outcomes through battle cards, pitch decks, and competitive positioning

Provide input on pricing and packaging based on market feedback

Own lifecycle messaging to maintain consistency across the customer journey

Establish weekly operating rhythms and quarterly executive updates

Lead annual and quarterly planning with clear campaign briefs and priorities

Hire, develop, and lead a high‑performing marketing team

Manage agencies and external partners to clear performance standards

What Success Looks Like:

The market understands who Cents is — instantly

Sales and distributor partners tell the same story without prompting

Customers experience a consistent journey regardless of how they discover us

Marketing reliably contributes to pipeline growth and deal velocity

The organization moves with greater focus and fewer reactive fire drills

The Cents brand feels inevitable — not noisy

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