Overview
The Executive Director of Marketing is responsible for the development and execution of strategic marketing plans and overall brand management of Golden Nugget Lake Tahoe, including casino marketing, special events, promotions, 24K Select club and player development. The role aims to achieve revenue, income, market share and guest service objectives in accordance with corporate policy and Nevada Gaming Commission Regulations, while exemplifying the company’s brand standard and core values (K.E.E.P. – Kindness, Engagement, Empathy and Positivity).
Responsibilities
- Provide overall strategic casino marketing direction for Golden Nugget Lake Tahoe encompassing advertising, customer relationship market, direct/on-line/email marketing, social media, digital marketing, promotions and sponsorship.
- Pioneers and implements measurable casino marketing strategies that drive awareness of the Golden Nugget brand and incentivize guests to choose Golden Nugget Lake Tahoe as their preferred choice for hotel, gaming, dining and entertainment.
- Strengthen the Golden Nugget brand’s unique and compelling image to establish relevance among target consumers.
- Establish best‑in‑class social, digital, and web presence that drives consumer awareness and engagement while virally growing the brand and maximizing value.
- Build and retain guest relations and mentor team members to provide superior guest service.
- Hire, motivate, evaluate and direct departmental managers and staff, ensuring they receive training, support, guidance and necessary resources to accomplish objectives.
- Establish operating department standards, guidelines and objectives, and maintain administrative processes such as budget and staffing to ensure effective operation of assigned areas.
- Direct long and short‑term planning for all functions of the marketing department, including analysis of product and market opportunities, program effectiveness, and development of strategies to ensure adequate guest satisfaction and market share goals.
- Oversee and develop all property promotions and special events to promote the property and its activities, maintaining consistency with corporate marketing policy, strategies and goals.
- Approve, implement and evaluate compensation policies, campaigns, programs and entertainment activities to ensure program effectiveness and drive continuous improvement.
- Develop and monitor research and survey activities; evaluate results and reports to improve program efficiency and effectiveness.
- Coordinate database management functions, including guest ratings and direct marketing activities, to achieve guest development goals.
- Develop and execute creative and promotional solutions in response to competitive issues and problems.
- Monitor and evaluate all reporting departments to ensure proper planning and achievement of established goals and objectives.
- Review strengths and weaknesses of all department programs to implement changes, improve operations and allocate resources efficiently.
- Attend and participate in off‑property functions and events as assigned.
- Attend and participate in meetings, completing follow‑up as assigned.
- Perform work regularly and predictably.
- Attend seminars when needed.
- Other duties as assigned.
Supervisory Responsibilities
Casino Marketing Team
Qualifications
- In‑depth understanding of the competitive environment, multi‑channel communications and best practices in brand development, advertising, relationship marketing, consumer promotion and business analytics.
- Deliver a service level that creates an atmosphere where guests want to return, providing each guest with a positive, memorable entertainment experience.
- Consistently go above and beyond in accomplishing position responsibilities to achieve organizational goals.
- Present an image of excitement, enthusiasm and an outgoing personality, while projecting a professional appearance.
- Review portfolios as required.
- Forecast changes in the economic climate and/or profits and react accordingly.
- Communicate clearly and concisely, both orally and in writing.
- Analyze marketing and promotions data.
- Be a strategic, analytical, ethical and effective motivator.
- Participate in the development and administration of goals, objectives and procedures.
- Prepare clear and concise administrative and financial reports.
- Must obtain and maintain all required licenses and certifications per Federal, State and Gaming regulations.
- Must be proficient in Microsoft applications (Excel, Access, Word).
- Communicate effectively at all times with guests and all employee levels.
- Basic mathematical skills required.
- Maintain confidentiality.
- Work as a team.
- Effective communication skills.
- Appropriate professional appearance and demeanor.
- Must be available for various shifts—including early morning, late nights, weekends, holidays, and long hours.
- Team player with a guest‑first attitude.
- Minimum age of 21 years old.
- This position requires a Gaming license by the Nevada Gaming Control Board.
Education and/or Experience
Bachelor’s degree in marketing or advertising required; Master’s degree preferred.
Minimum of 7 years of documented success in the gaming industry is required.
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