Trade Marketing Manager

Job Summary
The Trade Marketing Manager is responsible for spearheading national, regional and account-specific trade marketing opportunities for FIJI Water, managing the Assistant Manager of Trade Marketing, working cross-functionally with Retail Sales, On Premise Sales, eCommerce, Brand Marketing, PR & Events, Category Management, Sourcing, Finance, and our in-house creative agency, as well as external partners and vendors. The position is based at our West Los Angeles office with a hybrid schedule.

Responsibilities

Spearhead the development of the U.S. trade marketing strategy in partnership with U.S. Sales and Brand Marketing, ensuring alignment to commercial priorities while delivering against the annual calendar and key focus periods.

Lead all trade and shopper marketing programs and toolkits for the U.S. Sales (Retail, On-Premise) team at the national, regional, and retailer-specific level, including consumer sweepstakes, cross-promotions, and coupon programs that drive secondary display and incremental volume.

Develop account-specific point-of-sale materials in close collaboration with Brand Marketing, Sales, internal design teams, and external vendors, ensuring brand consistency and in-market effectiveness.

Own and manage the annual trade marketing budget, including planning, tracking, and optimization of spend to maximize ROI.

Evaluate promotional effectiveness using Circana, Margin Minder, and internal sales data, translating insights into actionable recommendations to improve performance.

Create and manage coupon programs end-to-end, including execution, tracking, and analysis of redemption to inform future optimization.

Administer and maintain the SharePoint site, ensuring timely distribution of marketing materials to the Sales team and delivering clear, consistent weekly sales communications.

Oversee POS fulfillment vendor operations, ensuring accuracy, cost efficiency, and on-time delivery of materials.

Occasional travel to support sales meetings and key account engagements.

Qualifications

4+ years of progressive experience in trade marketing, shopper marketing, or commercial marketing within CPG or Food & Beverage.

Proven track record of developing and executing national and account-specific trade marketing strategies that drive measurable sales lift and ROI.

Demonstrated experience managing direct reports and leading cross-functional teams in a fast-paced, matrixed environment.

Strong business and financial acumen, with ability to manage budgets, evaluate trade spend effectiveness, and optimize investment across programs.

Advanced experience with syndicated data (Circana or similar), trade analytics tools, and translating insights into actionable recommendations.

Proven ability to build annual trade calendars, align to brand priorities, and deliver against volume and revenue targets.

Demonstrated experience working with creative partners and external POS vendors.

Excellent communication and presentation skills, with ability to translate strategy into clear, actionable plans for internal and external stakeholders.

Strong organizational skills and operational rigor, including budget management, forecasting, and program tracking.

Bachelor's degree required, business major preferred.

Compensation
Pay Range: $110,000 to $120,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Benefits

Thriving Wellness Community: Access to top-notch medical coverage, comprehensive vision and dental plans, and a 401(k) with match eligibility, including: 24/7 online physician consultations, virtual mental health resources, life coaching, engaging employee community groups, cash rewards for healthy habits and fitness reimbursements, library of on-demand fitness videos.

Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.

Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources such as People Manager and leadership training, webinars, and eLearning courses.

Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.

Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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