Brand Manager (LN Media & Sponsorship)

Requirements

2-5 years of direct experience in brand or account management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies

Strong project management skills including ability to communicate, prioritize, manage, and organize simultaneous projects and deadlines

Excellent communication skills – written, verbal, presentation and visual storytelling

A proactive, collaborative, and organized working style

Excellent interpersonal skills for building relationships internally and externally

Work with recognizable global brands preferred

Experience with marketing programs across physical and digital components preferred

Solutions‑driven with proven ability to think through and solve complex issues

Knowledge of consumer and market research with ability to integrate sponsorship program recommendations, recaps and other client‑oriented communications

Proficiency in enterprise technology platforms including AI, Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau or other relevant applications

Strong passion for branding, marketing, and the music industry including knowledge of relevant artists and industry trends

Ability to travel up to 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice

What the job involves

The Brand Manager will lead the day‑to‑day relationship management and execution of Live Nation’s strategic marketing partnerships with leading corporate brands, including BACARDÍ Rum, Espolòn, Gin & Juice, L’Oréal, and Ross

This role will support partnership programs across festivals, venues, on‑site experiential activations, media and promotions, social marketing, and insights, while helping maximize client value and program performance across multiple brand categories

Key areas of focus include:

Client relationship management and service

Program activation, execution, performance tracking, and strategic analysis

Development and delivery of collaborative client presentations

Financial performance, budget planning, and reporting

Team management and development

Innovation, growth, and partnership expansion

Represents Live Nation with a commitment to integrity, respect for others, inclusivity, collaboration and professionalism

Provides professional, responsive service to and communication with clients that ultimately exceeds expectations and builds trust between the client and Live Nation

Supports the successful delivery of contractual assets including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals

Coordinates client status calls/meetings including the preparation of agendas, distributing pre‑read materials, stewarding discussions, and delivering post‑call notes that supports the progression and delivery of client programs

Supports the planning and execution of key client activations across Live Nation assets including venues, festivals, promotions, media, hospitality, and content programs

Ensure accurate, on‑time financial reporting for sponsorship programs by processing invoices, reconciling expenses to budget, managing client billing, and maintaining Salesforce profitability plans

Gathers, analyzes, and packages key metrics, learnings and growth opportunities into program recaps that demonstrate delivery of objectives and return‑on‑investment

Explores and applies cutting‑edge marketing trends, emerging technologies, and industry best practices to strategically enhance sponsorship programs and foster team‑wide learning and development

Supports department wide development initiatives that improve overall team efficiency and effectiveness

Develops and grows relationships with key Live Nation teams (i.e., Digital and Social Media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients

Continuously strengthens day‑to‑day client relationships as well as grows relationships with key client contacts outside of the day‑to‑day team to support potential renewal and growth of sponsorship programs

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