National Sales Manager

Key Responsibilities / Essential Job Functions

Develop and execute sales and marketing strategies for the Signs Division to drive profitable growth, expand market share, and meet/exceed sales quotas

Manage and coach the Signs Division sales team while also directly handling key customer relationships, developing long‑term customer commitment, closing strategic deals, and acting as a trusted advisor

Build and strengthen partnerships across Distributors/Wholesalers, E‑commerce Resellers, and National & Key Accounts/Chain Sales

Secure product specifications into customer brand standards, menus, or equipment lists to establish long‑term business relationships

Collaborate with Marketing to align internal and external strategies, ensuring strong brand visibility through promotions and events

Stay ahead of trends, competitors, and regulations to sharpen outreach efforts and deliver compelling value propositions

Represent Plasticade at trade shows, distributor open houses, and customer events (typically 200–500 attendees)

Lead high‑impact presentations and negotiations with users, distributors, and suppliers to drive conversions and customer commitment

Maintain a strong sales pipeline aggressively pursuing new clients with proactive outreach, lead generation, and follow‑up

Communicate clearly and manage budgets to support effective client acquisition

Responsible for the overall P&L for the portfolio of accounts – Bookings, Revenue, and Contribution margin

Contribute to forecasting and planning with real‑time market and outreach insights

Foster a high‑performing, collaborative team culture through accountability, engagement, and clear communication modeling Plasticade’s values and leadership expectations

Other duties as assigned

Position Requirements

Bachelor’s degree in Business, Marketing, or related field

Minimum of 10 years of progressive sales experience, including national account management

Minimum of 3 years of experience in a leadership capacity

Experience selling products in standards/specifications driven industries

Excellent verbal, written, and presentation communication skills and strong ability to collaborate effectively with all levels of the organization (e.g., entry level to executives)

Strong negotiation and persuasion skills

Self‑starter with excellent problem solving, decision making, attention to detail, and project management skills

Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, SharePoint, etc.); intermediate knowledge of ERP systems (Epicor experience is a plus) and proficiency in utilizing Customer Relationship Management systems (Salesforce experience is a plus)

Strong business acumen

Preferred Knowledge / Skills

Master’s degree in Business Administration (MBA) or related field preferred

Experience in sales and/or marketing in the signage industry is preferred

Active leader and member of varied professional and community organizations

Work Environment / Physical Requirements

Hybrid office‑based with moderate noise levels & prolonged computer use; occasional presence in non‑climate‑controlled, high‑noise production & warehouse areas where appropriate PPE must be worn

Ability to travel up to 50% of the time

Total Compensation: $200k‑$250k

This Job Description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee and may be revised at any time by the Company.

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