Key Responsibilities / Essential Job Functions
- Develop and execute sales and marketing strategies for the Signs Division to drive profitable growth, expand market share, and meet/exceed sales quotas
- Manage and coach the Signs Division sales team while also directly handling key customer relationships, developing long‑term customer commitment, closing strategic deals, and acting as a trusted advisor
- Build and strengthen partnerships across Distributors/Wholesalers, E‑commerce Resellers, and National & Key Accounts/Chain Sales
- Secure product specifications into customer brand standards, menus, or equipment lists to establish long‑term business relationships
- Collaborate with Marketing to align internal and external strategies, ensuring strong brand visibility through promotions and events
- Stay ahead of trends, competitors, and regulations to sharpen outreach efforts and deliver compelling value propositions
- Represent Plasticade at trade shows, distributor open houses, and customer events (typically 200–500 attendees)
- Lead high‑impact presentations and negotiations with users, distributors, and suppliers to drive conversions and customer commitment
- Maintain a strong sales pipeline aggressively pursuing new clients with proactive outreach, lead generation, and follow‑up
- Communicate clearly and manage budgets to support effective client acquisition
- Responsible for the overall P&L for the portfolio of accounts – Bookings, Revenue, and Contribution margin
- Contribute to forecasting and planning with real‑time market and outreach insights
- Foster a high‑performing, collaborative team culture through accountability, engagement, and clear communication modeling Plasticade’s values and leadership expectations
- Other duties as assigned
Position Requirements
- Bachelor’s degree in Business, Marketing, or related field
- Minimum of 10 years of progressive sales experience, including national account management
- Minimum of 3 years of experience in a leadership capacity
- Experience selling products in standards/specifications driven industries
- Excellent verbal, written, and presentation communication skills and strong ability to collaborate effectively with all levels of the organization (e.g., entry level to executives)
- Strong negotiation and persuasion skills
- Self‑starter with excellent problem solving, decision making, attention to detail, and project management skills
- Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, SharePoint, etc.); intermediate knowledge of ERP systems (Epicor experience is a plus) and proficiency in utilizing Customer Relationship Management systems (Salesforce experience is a plus)
- Strong business acumen
Preferred Knowledge / Skills
- Master’s degree in Business Administration (MBA) or related field preferred
- Experience in sales and/or marketing in the signage industry is preferred
- Active leader and member of varied professional and community organizations
Work Environment / Physical Requirements
- Hybrid office‑based with moderate noise levels & prolonged computer use; occasional presence in non‑climate‑controlled, high‑noise production & warehouse areas where appropriate PPE must be worn
- Ability to travel up to 50% of the time
- Total Compensation: $200k‑$250k
This Job Description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee and may be revised at any time by the Company.
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