Overview
Razorfish is seeking a Group Creative Director, AI Content to lead the creative oversight of AI‑generated content across static, motion, and hybrid formats. This role is responsible for setting the creative standard for AI‑driven work while maintaining a strong working knowledge of generative tools and their capabilities. You will guide AI artists, collaborate closely with production, and ensure outputs meet a high level of craft, consistency, and strategic intent. This is a creative leadership role grounded in strong visual judgment and practical understanding of AI technologies.
Responsibilities
What You’ll Do
- Set the creative vision and visual standards for AI‑generated content
- Oversee AI artists and guide refinement cycles to elevate output quality
- Ensure consistency, cohesion, and strong visual storytelling across assets
- Maintain strong working knowledge of leading generative AI image and video platforms
- Understand model capabilities, strengths, and limitations
- Guide prompt direction and output evaluation without owning day‑to‑day generation
- Apply strong principles of composition, framing, pacing, and cinematic storytelling
- Identify when outputs meet creative standards and when further refinement is required
- Elevate AI results beyond default or templated outputs
- Partner closely with production teams to ensure deliverables are viable and scalable
- Present AI‑driven creative approaches with clarity and confidence
- Articulate how AI tools are applied to achieve creative and business objectives
- Build trust in AI‑enabled production methods
Qualifications
What You Bring
- 12-14 years in creative direction, film, motion, or digital content
- Strong cinematic eye and proven visual storytelling expertise
- Experience working with generative AI tools in real production environments
- Ability to lead and mentor creative talent
- Clear understanding of production realities and delivery requirements
- Strong communication and presentation skills
Bonus
- Experience launching AI‑powered campaigns
- Hybrid background across live‑action, motion, or digital production
- Experience operating in fast‑paced agency or content environments
Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best‑in‑class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy, and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- ‘Work Your World’ Program encouraging employees to work from anywhere; Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $159,695 - $255,645. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant and the requirements of the position. The Company anticipates the application deadline for this job posting will be 6/30/26.
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