Sales Manager - SwagUp New Atlanta, Georgia, United States; Austin, Texas, Unite

Locations
Atlanta, Georgia; Austin, Texas; Indianapolis, Indiana; Troy, Michigan; Woodinville, Washington.

Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with an entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global merchandise agency to work for.

Work Location

Candidates must live within commutable distance of one of the following BDA offices: Woodinville, WA; Dunwoody, GA; Round Rock, TX; Dallas, TX; Troy, MI; or Indianapolis, IN.

The role offers a flexible onsite schedule of 4 days per week in the office, with one day from home.

About the Role
SwagUp, a BDA company, is looking for an experienced sales manager who thrives on developing people, optimizing performance, and driving growth. The successful candidate will lead a team of 8–10 seasoned account managers dedicated to securing new business from sales‑qualified leads while strategically expanding relationships within our existing customer base. The role will manage day‑to‑day team operations, coach account managers, monitor performance, and ensure consistent execution across all sales activities. The role reports directly to the director of sales and is ideal for someone who is both a strong people leader and deeply knowledgeable in the branded merchandise industry.

What You’ll Do
Team Leadership & Development:

Lead, coach, and motivate a team of 8–10 experienced account managers to achieve revenue, activity, and pipeline targets.

Conduct weekly 1:1s, quarterly performance reviews, and ongoing professional development coaching.

Serve as the primary escalation point for day‑to‑day questions, client scenarios, and operational roadblocks.

Foster a collaborative, high‑performance environment that emphasizes accountability and continuous improvement.

Recruit, interview, and onboard top talent to strengthen the account team.

Recognize team achievements and foster a collaborative, high‑performance culture.

Sales Performance & Strategy:

Achieve and exceed annual sales targets while maintaining healthy margins.

Monitor individual and team KPIs; identify trends, skill gaps, and opportunities for coaching and prioritization.

Partner with the director of sales on forecasting, sales strategy, and long‑term business planning.

Ensure account managers effectively manage pipelines, qualify leads, and expand revenue within existing customer relationships.

Support strategic deals, client conversations, and complex opportunities when needed.

Actively network through industry events, leadership forums, and client engagements to identify new business opportunities.

Maintain a hunter mentality, balancing new business development with the growth of existing accounts.

Operational Excellence:

Ensure consistent use of sales tools including Salesforce, Microsoft Suite, Gong, Apollo, Front, etc.

Maintain team readiness and adherence to process standards and CRM hygiene.

Identify and implement improvements that enhance efficiency, customer experience, and team performance.

Partner cross‑functionally with marketing, merchandising, supplier services, technology, sales ops, operations, and other departments to deliver seamless client experiences.

Leverage client feedback (NPS and VOC insights) to continuously improve service delivery and product offerings.

Ensure compliance with company policies, procedures, and brand standards.

Who You Are

At least 3–5 years diversified experience in sales and sales operations.

Minimum 1–2 years of management experience, preferably leading sales or account management teams.

Demonstrated success in driving account growth, increasing sales, and meeting revenue/margin goals.

Strong financial acumen with the ability to analyze budgets, margins, and profitability.

Exceptional communication, negotiation, and presentation skills, including with C‑suite executives.

Strong coaching, communication, and leadership skills with a focus on developing talent.

Highly organized, data‑driven, and comfortable making decisions based on performance analytics.

Proficient in Salesforce, Microsoft Suite, Gong, Front, Apollo, or similar sales‑enablement tools.

Able to thrive in a collaborative, ownership‑driven environment with autonomy and cross‑functional partnership.

Self‑motivated and comfortable working in a startup‑like environment with autonomy.

Salary & Benefits
Base salary range: $100,000 to $115,000 (pending experience). Compensation is determined by location, skills, education, and experience and follows company pay equity and internal equity policies. Total compensation includes a robust PTO package, vacation, a paid volunteer day, holidays and summer Fridays, medical, dental, vision, life, AD&DD insurance, 401k, tuition reimbursement, mental health and financial wellness programs, and professional development opportunities. Certain revenue‑generating positions may be eligible for incentive compensation.

BDA Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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